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SWOT Analysis
A form of strategic analysis that identifies and analyses the main internal strengths and weaknesses and external opportunities and threats influencing a business's future direction and success.
Strengths
Internal attributes of a business that are beneficial to achieving its objectives, such as manufacturing efficiency and skilled workforce.
Weaknesses
Internal factors that are detrimental to a business's performance, including outdated facilities and inadequate R&D.
Opportunities
External factors or conditions that can be exploited for growth or improvement, like strong economy and emerging technologies.
Threats
External challenges or risks that could hinder a business's performance, such as new competitors and changing market tastes.
Offensive/Growth Strategies
Strategies that combine a business's strengths with market opportunities to create positive short-term outcomes.
Defensive/Survival Strategies
Strategies adopted when a business is vulnerable, aimed at mitigating risks posed by threats and weaknesses.
Reorientation Strategies
Strategies focusing on addressing weaknesses to leverage available market opportunities.
Defusing Strategies
Strategies designed to eliminate market threats by leveraging the strengths of a business, neutral and short-to-medium-term.
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