RECOGNIZE POTENTIAL MARKET AND ANALYZE MARKET TREND

0.0(0)
studied byStudied by 0 people
GameKnowt Play
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
Card Sorting

1/7

encourage image

There's no tags or description

Looks like no tags are added yet.

Study Analytics
Name
Mastery
Learn
Test
Matching
Spaced

No study sessions yet.

8 Terms

1
New cards

people interest in the product, has resources to purchase, and permitted by the law to acquire the product

market

2
New cards

grp of people most likely to buy the product

target market

3
New cards

dividing costumers into smaller groups based on their similarities

market segmentation

4
New cards

based on their residence or climate

geographic segmentation

5
New cards

based on age, gender, income, fam size, etc.

demographic segmentation

6
New cards

based on lifestyle, values, interests, personality

psychographic segmentation

7
New cards

based on how they buy, what they buy, why they buy

behavioral segmentation

8
New cards

based on social group, relationship, community, connection, social classes, religion, etc.

sociographic segmentation