Marketing Environment Flashcards

Flashcards to review key concepts from the Marketing Environment lecture.

The broad forces that affect not only the company but also the other actors in the microenvironment are part of the __.

Macroenvironment

The actors shaping the firm’s immediate environment and influence how it operates in its chosen markets are part of the __.

Microenvironment

Netflix using machine learning to determine the probability of clicking on a thumbnail to view a show/movie is an example of __ forces.

Technology

New __ create new markets and opportunities.

Technologies

__ factors affect consumer purchasing power and spending.

Economic

Forces that influence or limit various organizations and individuals in a society are __ forces.

Political

Climate change and pollution control relate to __ forces.

Physical/environmental

Institutions and other forces that affect a society’s basic values, perceptions, and behaviors are __ forces.

Cultural

Changes in peoples' views about themselves, others, organizations, society, nature and the universe are shifts in __ cultural values.

secondary

Customers, competitors, distributors, suppliers and strategic partners make up the __.

Microenvironment

Provide the resources needed by the company to produce its goods and services.

Suppliers

__ help the company to promote, sell, and distribute its products to final buyers.

Distributors

Marketers must gain strategic advantage by positioning products strongly against __.

competitors

__ responsible companies actively seek out ways to protect the long-run interests of consumers and the environment.

Socially

Interrelated groups in a company form the __ environment.

internal