Public Relations Exam Review Flashcards

Flashcards covering key concepts, definitions, and processes in public relations, useful for exam preparation.

Satellite Media Tour (SMT)

A series of prebooked, one-on-one interviews from a fixed location via satellite with television journalists or talk show hosts.

Viral Marketing

A marketing strategy that helps businesses achieve objectives by promoting products or services through word of mouth.

Libel

A false statement that creates public hatred, contempt, or ridicule, or inflicts injury on a person's reputation.

Media Monitoring

Tools used to track online mentions of a brand or organization.

B-roll

Additional footage used in a video news release to enhance storytelling.

Public Diplomacy

Government motivations that promote democracy and free trade through international communication.

Crisis Management

The process of managing and mitigating significant negative events affecting an organization.

Community Events and Campaigns

Nonprofit organizations often engage in these to connect with the community and raise awareness.

Agenda-setting Theory

The theory that suggests media content sets the agenda for public discussion.

Media Framing

The selection of certain facts, themes, treatments, and words by journalists to shape a story.

Conflict Management

Analyzing and developing strategies to deal with conflict outcomes to benefit the organization.

QR Codes

Quick Response codes that connect mobile users with websites and apps.

Public Service Announcements (PSAs)

Messages distributed by nonprofit organizations to inform the public about specific issues.

Two-Way Communication

Communication that establishes a dialogue between the sender and the receiver.

Employee Relations

The aspect of public relations focused on effectively communicating with and managing relationships with employees.

Message Impressions

An estimate of the number of people exposed to a message through media coverage.

Publicity Photos and Infographics

Common public relations tactics used to communicate information and attract media attention.

Public Relations

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Libel Suit Requirements

A person must prove that a false statement was communicated, is identifiable, and was made maliciously or negligently to succeed in a libel suit.

Defamation

Any false statement about a person or organization that creates public hatred or injures their reputation.

Crisis Communication

Efforts to communicate with the public during and after a crisis to manage the situation.

Audience Engagement

The participation of target audiences through communication strategies to build relationships.

Ethical Standards in PR

Guidelines that ensure public relations practitioners act in honesty, transparency, and respect toward all audiences.

Publicity for New Products

Strategies used to create buzz and awareness about new product launches.

Media Relations

Managing relationships between the organization and the media to achieve positive media coverage.

Grassroots Lobbying

Efforts to mobilize and engage the public to influence government decisions.

Strategic Plan in PR

A structured outline that provides direction, objectives, and strategies for communication efforts.