Persuasive Language and the Rhetorical Appeals of Ethos, Pathos, and Logos

These flashcards cover the concepts of persuasive language as presented in the lecture notes, including Aristotle's rhetorical appeals of Ethos, Pathos, and Logos.

What are the three key concepts of persuasive language according to Aristotle?

Ethos, Pathos, and Logos.

What does Ethos appeal to?

Authority and credibility of the speaker or writer.

What is Pathos in persuasive language?

An appeal to the emotions of the audience.

What does Logos appeal to?

Logic and reason in persuasive arguments.

How can a speaker use Ethos to persuade an audience?

By establishing their authority and credibility on the subject.

Give an example of how Pathos can be used in persuasive speaking.

Using personal stories to evoke sympathy and emotions from the audience.

Why is including all three elements of Ethos, Pathos, and Logos important in persuasion?

It appeals to the audience's emotions, reasoning, and trust in the speaker or writer.

What does the Greek word 'Pathos' mean?

Suffering or experience.

How can Logos be incorporated into persuasive arguments?

By using research, statistics, and logical reasoning to support claims.

What is a benefit of utilizing Ethos in persuasive language?

It makes the audience more likely to be persuaded if they view the speaker as credible.

What is the role of descriptive language in Pathos?

It evokes emotions and creates an emotional response from the audience.

What is the significance of the phrase 'you don’t want to be the laughing stock of your school'?

It appeals to the audience's sense of pride and fear of embarrassment.

What logical process does Logos often involve?

'If this… then that…' reasoning.

Why might statistics be an effective tool in Logos?

They provide concrete evidence to support an argument.