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Hypertext
Links different electronic documents
Hypertext
Enable users to jump from one to other in a non-linear way
Text
a simple and flexible format presenting information or conveying ideas whether hand-written, printed or displayed on-
screen
human-readable sequence of characters, intelligible
A text is any ''__________'' that can form _______ words (Source: MIL TG by CHED)
Hypertext, plain text or unformatted text, and formatted text
Types of text:
Plain or unformatted text
Consists of fixed-sized characters with the same appearance
Formatted text
Text whose appearance can be changed and displayed in a specified style
font parameters
Formatted text can be change using ______
Typeface
Refers to font, font type, or style of text
Typeface
Refers to the representation or style of a text in the digital format
Serif, san serif, slab serif, script, decorative
Types of typefaces:
Serif
[Types of typefaces] Typeface style that is formal, classic, and elegant
Serif
[Types of typefaces] Connotes formality and readability in large amount of texts
Serif
[Types of typefaces] usually used for the body text of books, newspapers, magazine, and research publication
Serif
[Types of typefaces] give a classic or elegant look when used for title or heading
Serif
[Types of typefaces] Examples are times new roman, garamond, and baskerville
San Serif
[Types of typefaces] Typeface style that is minimalist and modern
San Serif
[Types of typefaces] brings a clean or minimalist look to the text
San serif
[Types of typefaces] used for clear and direct meaning text such as road signage, building directory, or nutrition facts in food packages
San serif
[Types of typefaces] give a modern look and is primarily used in webpage design
San serif
[Types of typefaces] examples are Arial, Helvetica, Tahoma, Verdana, Calibri
Slab serif
[Types of typefaces] Typeface style that is heavy, solid, and bold
Slab serif
[Types of typefaces] can be used for large advertising sign on billboards
Slab serif
[Types of typefaces] examples are Rockwell and playbill
Script
Typeface style characterized by brush-like strokes
Script
[Types of typefaces] must be used sparingly and to be used in large body text
Script
[Types of typefaces] usually used in wedding invitation cards or other formal events
Script
[Types of typefaces] examples are Edwardian, Vladimir, and Kunstler
Decorative
[Types of typefaces] Typeface style that caters to emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, cummer, kiddie, etc.)
Decorative
[Types of typefaces] samples are chiller, jokerman, curls, MT
Txt, Doc, Pdf, Ps, and RTF
Common file formats like ____, _____, _____, ____, and ____ used for different purposes
Txt or text
[Common file formats] unformatted text document by an editor as notepad on windows platform
.Doc or document
[Common file formats] a native format for storing documents created by MS Word package
.Doc or document
[Common file formats] contain a rich set of formatting capabilities
.PDF or Portable Document Format
[Common file formats] developed by Adobe systems for cross platform exchange of documents, support images and graphic
.PS or PostScript
[Common file formats] a page description language used mainly for desktop publishing: capability of containing text and images on the same page
RTF or Rich Text Format
[Common file formats] older than DOC, editable by any text editor
RTF or Rich Text Format
[Common file formats] default format for Mac OS X's default editor TextEdit
.Doc or document
[Common file formats] MS Word/word processing format, considered better and safer than RTF
Emphasis, appropriateness, proximity, alignment, organization, repetition, contrast
Design principles and elements:
Emphasis
[Design principles and elements] importance or value given to a part of the text-based content
Appropriateness
[Design principles and elements] Suitability of text usage for a specific context
Proximity
[Design principles and elements] Concept of how near or far elements are to one another
Proximity
[Design principles and elements] bring related elements close together to convey meaning, organize information, and reduce clutter; when items are grouped, they become one cohesive visual unit
Alignment
[Design principles and elements] Positioning of text on a page, such as center, left, right, or justified
Center, left, right, justified
4 types of alignment:
Center
[4 types of alignment] Use it when you have few short lines of text. This option must NEVER be use in full paragraphs because it's difficult to read.
Left
[4 types of alignment] is the most common choice. For the reader it's comfortable and secure
Left
[4 types of alignment] If you want to stay conservative, this is the safest choice.
Right
[4 types of alignment] will require additional effort to the reader.
Right
[4 types of alignment] It can be a good option to create more attention to specific words.
Justified
[4 types of alignment] This option is the most used in books, magazines and newspapers.
Justified
[4 types of alignment] It's formal, neat, and helps organize the text, especially if you are using columns.
Organization
[Design principles and elements] Conscious effort to organize text elements on a page for better connection
Repetition
[Design principles and elements] Consistency of elements and unity in design through repeating some typefaces within the page
regular, irregular, even, uneven
Repetition can be _______ or _____, _________ or _______, like shapes, colors, or lines
Repetition
[Design principles and elements] this creates rhythm and unifies the layout
Contrast
[Design principles and elements] Creation of visual interest through differences in elements
EMPHASIS
Importance or value given to a part of text-based content