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Cultural norms
Shared standards and conventions that influence behavior in a society.
Confirmation bias
The tendency to search for, interpret, and remember information that confirms one’s preconceptions.
Hindsight bias
The inclination to see events as having been predictable after they have already occurred.
Overconfidence
The tendency to overestimate one's own abilities or knowledge.
Experimental research
Research that isolates variables to establish cause-and-effect relationships.
Non-experimental research
Research that observes variables without manipulating them.
Independent variable (IV)
The variable that is manipulated in an experiment.
Dependent variable (DV)
The variable that is measured in an experiment.
Random assignment
Assigning participants to experimental and control groups by chance.
Case study
An in-depth study of an individual or group.
Correlation
A statistical measure that indicates the extent to which two variables fluctuate together.
Naturalistic observation
Observing behavior in its natural environment without interference.
Hypothesis
A testable prediction about the relationship between variables.
Operational definition
A specific explanation of a variable in terms of the activities used to measure it.
Confounding variable
An outside influence that changes the effect of a dependent and independent variable.
Population
The entire group that researchers are interested in studying.
Sample
A subset of the population used for gathering information.
Representative sample
A sample that accurately reflects the characteristics of the population.
Random sample
A sample selected in a way that each individual has an equal chance of being chosen.
Convenience sample
A sample made up of subjects who are easy to reach.
Sampling bias
A bias that occurs when a sample is not representative of the population being studied.
Generalizability
The extent to which research findings can be applied to settings or groups beyond the study.
Experimental group
The group in an experiment that receives the treatment.
Control group
The group in an experiment that does not receive the treatment.
Single-blind procedure
An experimental procedure in which the participants do not know which group they are in.
Double-blind procedure
An experimental procedure in which neither the participants nor the researchers know who is in which group.
Third variable problem
The situation when a third variable may be influencing the observed relationship between two variables.
Structured interview
An interview with predetermined questions that can be quantified.
Institutional review
A review process that evaluates the benefits and risks of research involving human participants.
Informed consent
A process ensuring that research participants are fully aware of potential risks and benefits.
No harm
The ethical principle that research participants should not be harmed or put at risk.
Confidentiality
The ethical principle that participants' data must be kept private and secure.
Deception
Misleading participants about the nature of a study for ethical reasons.
Debriefing
Providing participants with a full explanation of a study after their participation.
Histogram
A graphical representation of the distribution of numerical data.
Scatterplot
A graph that uses dots to represent the values obtained for two different variables.
Measures of central tendency
Statistics that summarize a dataset by identifying the central point.
Mean
The arithmetic average of a set of values.
Median
The middle value in a list of numbers.
Mode
The value that occurs most frequently in a data set.
Normal curve
A symmetrical bell-shaped curve representing the distribution of values.
Range
The difference between the highest and lowest values in a dataset.
Standard deviation
A measure that quantifies the amount of variation or dispersion in a set of values.
Correlation coefficient
A statistical index ranging from -1 to +1 that indicates the strength of a correlation.
Statistical significance
A statistical statement of how likely it is that an obtained result occurred by chance.
Claim
An assertion or statement that is open to challenge and requires evidence.
Heredity (Nature)
Traits and characteristics passed from parents to offspring through genes.
Environmental Factors (Nurture)
Influences arising from the environment, including family, culture, and education.
Evolutionary Perspective
A approach to understanding behavior and mental processes through the lens of evolution.
Nervous System
The network of nerve cells and fibers that transmits nerve impulses between parts of the body.
Central Nervous System
The part of the nervous system that consists of the brain and spinal cord.
Sympathetic Nervous System
The part of the autonomic nervous system that activates the fight-or-flight response.
Parasympathetic Nervous System
The part of the autonomic nervous system that calms the body and conserves energy.
Neurons
Nerve cells that transmit information throughout the body.
Refractory Period
A brief period after an action potential during which a neuron cannot fire again.
Resting Potential
The state of a neuron when it is not firing, characterized by a negative charge.
Reuptake
The process by which neurotransmitters are reabsorbed by the neuron that released them.
Threshold
The level of stimulation required to trigger a neural impulse.
Multiple Sclerosis
An autoimmune disorder that affects the myelin sheath of neurons.
Neurotransmitters
Chemicals that transmit signals across synapses between neurons.
Excitatory Neurotransmitters
Neurotransmitters that promote the generation of an electrical signal in a neuron.
Inhibitory Neurotransmitters
Neurotransmitters that prevent the generation of an electrical signal in a neuron.
Dopamine
A neurotransmitter associated with pleasure, reward, and motor control.
Serotonin
A neurotransmitter that regulates mood, behavior, and appetite.
Norepinephrine
A neurotransmitter involved in alertness and stress responses.
Acetylcholine
A neurotransmitter that plays a role in muscle movement and memory.
Hormones
Chemical messengers produced by glands that regulate physiological processes.
Ghrelin
A hormone that stimulates appetite and plays a role in energy balance.
Melatonin
A hormone that regulates sleep-wake cycles.
Agonists
Substances that activate receptors to produce a biological response.
Antagonists
Substances that block or reduce the action of agonists.
Reuptake Inhibitors
Substances that prevent the reabsorption of neurotransmitters in the brain.
Stimulants
Substances that increase alertness, attention, and energy.
Depressants
Substances that reduce neural activity and slow body functions.
Hallucinogens
Substances that alter perceptions and can cause hallucinations.
Reticular Activating System
A network of neurons involved in arousal and attention.
Cerebellum
The part of the brain responsible for coordination and balance.
Limbic System
A complex system of nerves and networks in the brain that control emotional responses.
Thalamus
The brain region involved in relaying sensory information.
Hypothalamus
A region of the brain that regulates body temperature, hunger, and thirst.
Pituitary Gland
The master gland that regulates other endocrine glands and hormones.
Hippocampus
A brain structure involved in learning and memory.
Amygdala
A part of the brain involved in processing emotions.
Corpus Callosum
A bundle of nerve fibers connecting the left and right hemispheres of the brain.
Temporal Lobes
Regions of the brain responsible for processing auditory information.
Parietal lobes
Regions of the brain involved in processing sensory information regarding the sense of touch.
Somatosensory Cortex
Area of the brain that processes sensory input from the body.
Frontal Lobes
Regions of the brain associated with reasoning, planning, and problem-solving.
Motor Cortex
Area of the brain that controls voluntary movements.
Brain Lateralization
The division of labor between the two hemispheres of the brain.
Broca’s Area (and Aphasia)
Area of the frontal lobe responsible for speech production.
Wernicke’s Area (and Aphasia)
Area of the brain responsible for language comprehension.
Brain Plasticity
The brain’s ability to change and adapt in response to experience.
Consciousness
An awareness of oneself and one’s environment.
Circadian Rhythm
The body’s internal biological clock, regulating sleep and wakefulness.
NREM Sleep Stages
Stages of sleep characterized by non-rapid eye movement.
Hypnogogic Sensations
Vivid sensory phenomena that occur during the transition to sleep.
REM Sleep
A stage of sleep characterized by rapid eye movement and dreams.
REM Rebound
The increased amount of REM sleep following deprivation.
Activation Synthesis Theory
Theory suggesting that dreams result from the brain's attempt to make sense of random neural activity.