changes are judged using different criteria and stakeholders will issues using contrasting criteria

issues facing cornwall

• jobs in tourism are seasonal

• was built on primary sector before supermarkets drove down prices

• lack of jobs caused “brain drain” (students and educated people moving away)

• 2011 cornwall had the lowest average annual earnings

• lack of transport and connection to the economic centre

stakeholders

• primary industries

• Cornish tourist board

• cornwall county council

• environmentalists

• private companies

• funding groups

• EU (pre-brexit)

• British gov

• young people

• BT

strategies - Eden project

• two large conservatories which grow plants

• education about sustainable living and a youth hostel

eval

• environmental quality improved

• increased congestion

• £1.1bn generated

• 650 people employed

• tourism year round

• stimulates economy

Strategies - superfast broadband

• 95% coverage

Eval:

• encourages knowledge economy to set up in cornwall

• working from home

• 2,000 jobs created

• economic impact of £200 million

• reduces economic isolation

Strategies - enterprise zones

• Newquay Airhub

• council business tax discounts

• companies set up

eval

• 700 high-value, skilled, permanent jobs created

• no new industries attracted

• aerohub created no new jobs - just transferred ones

success criteria for young people

• access to employment

• avg wage now and in future

success criteria for farmers

• support from gov

• competition from supermarkets

• product prices

success criteria for environmentalists

• impacts of new developments

• air quality

• water quality

• soil erosion

success criteria for Cornish tourism board

• day visits to cornwall

• overnight stays