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Basics questions you have to ask yourself
What is the story I want to tell?
How will I deliver the story?
What kind of audience participation do I want or need?
How will audience participation affect the story over time?
How much is based in the real world vs a fictional world?
Old business model of Storytelling

New business model of Storytelling

Transmedia business model of Storytelling

Ted talk
Multi-platform
(Audience) Participation
Dates are important in history ……
11/9/2001
7/3/1987
21/7/1969
22/11/1963
11/11/1918 & 6/6/1944
Black Friday
11/9/2001
9/11
7/3/1987
zinken boot Townsend Thoresen (aanleiding voor Piets film Superette Anna)
21/7/1969
eerste maanlanding
22/11/1963
JFK assassination
11/11/1918 & 6/6/1944
start wereldoorlogen
Black Friday
dag na thanksgiving, financial crisis (winkels volledig jaar in the red, dag na thanksgiving proberen profit te winnen “went back into the black”)