Attitudes, Behavior, and Persuasion

These flashcards cover key terms and concepts related to attitudes, behavior, and persuasion as discussed in the course notes.

Attitude

A relatively enduring and general evaluation of an object, person, group, issue, or concept on a dimension ranging from negative to positive.

Attitude-Behavior Consistency

The degree to which our attitudes align with our behaviors.

Mere Exposure Effect

Individuals show an increased preference for a stimulus due to repeated exposure to that stimulus.

Central Route (Elaboration Likelihood Model)

Individuals engage in a high degree of thought, resulting in more stable and long-lasting belief change.

Peripheral Route (Elaboration Likelihood Model)

Individuals engage in a low degree of thought, leading to less stable and long-lasting belief change.

Self-Perception

Using our own behavior as a guide to help us determine our thoughts and feelings.

Foot-in-the-Door Technique

Agreement to a small request increases the likelihood of agreeing to a second, larger request.

Door-in-the-Face Technique

Disagreement with a large request increases the likelihood of agreeing to a second, smaller request.

Attitude Inoculation

The process of resisting strong arguments/messages by practicing resisting weaker versions of the same arguments.

Compliance Techniques

Methods used to encourage individuals to agree to requests or changes in behavior.