Persuasion Quiz

persuasion

creating, reinforcing and changing people’s belief

core belief

a belief that is deeply rooted in who you are

dispositional belief

a belief that can change based on who you are

What should you do if your audience is opposed

look for an incremental change

what to do if they have no opinion

try to find something that appeals to them personally

what about if they agree with you

reinforce their beliefs

teaching them to do adopt something

adopting

how to stop something

discontinuance

continue something

continuance

not start doing it

deterrance

social judgement theory

preffered beliefs and attitudes are anchor points-if it’s too far from the anchor point , if it falls between, people will be neutral

social judgement theory attitudes

acceptance, rejection, noncommitance

cognitive dissonance

any unpleasant experience you have that throws off your equilibrium

Mechanisms: reassurance

seeking reassurance to make you feel better

minimala justification

having to reason something out

selective exposure

tuning things out

elaboration likelihood method

how likely we are to spend more or less time evaluating and making different decisions

central route

reasoning through your logic

peripheral route

relies on credibility and character or the emotions of the messgae

if the message is important=central, if not-periphereal

factual claims

something is or not

policy

something should or should not be done, passive agreement: convince audience policy is desirable, dont encourage audience to support policy, immediate action: conveince audience to act in support,

value

something is good or bad, ethical or unethical

Monroes Motivated Sequence

gain attention in the intro

need show need for change

satisfaction-orivude solution to need

vizualization-intensify desire for vizualizing benefits

action-urge audience to act in support of solution

problem-cause solutions

reveals the causes of the problem and then proposes a solution, each part should be its own main point

comparative advantages

each main point explains why. aspeech is more desirable than others