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Observation
Watching the behaviour of others
Imitation
Copying the behaviour of others
Modelling
An observer imitating the behaviour of a role model
The precise demonstration of a specific behaviour that may be imitated by an observer
Vicarious reinforcement
Occurs through someone else being reinforced for a behaviour
Can be positive or negative
Identification
When an observer associated themselves with a role model and want to be like the role model
Mediational processes
Cognitive factors that influence learning and come between stimulus and response
Memory
Retention
Motor reproduction
Motivation