Levels of Measurement
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Chapter 1
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4 Terms
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Nominal Data
Names, Categories, Qualities, Labels
2
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Ordinal Data
Rankings, Order
3
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Interval Data
Data is Numerical, Zero holds a position but does not mean “none”. We can’t compare the data. (We can’t say twice as much)
4
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Ratio Data
The highest level of measurement. Zero means “None”
Note 
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