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cost
everything you give up to get something
explicit costs
dollars you spend
Implicit costs
hidden costs, including opportunity costs
Opportunity cost
opportunity you passed up when you chose to do something
price
the dollar amount you pay
Cost-benefit analysis
weighing the benefits and costs of a choice
The law of unintended consequences
our choices will always have some unplanned consequences.
Incentive
a factor that encourages someone to act a certain way or do a certain action
positive incentives (“carrots”)
the hope of a reward
negative incentives (“sticks”)
the fear of a punishment
Rational
reasonable, respond to incentives, do CBAs, and consider future consequences
Margin
small difference
Marginal benefit
small benefit from a choice
Marginal cost
small cost from a choice