self report
what is something that self report measures and no other method does ?
participant thoughts and feelings
what can be used for a self report study
questionaires
two types of questions on a self-report
closed and open questions
examples of types of closed questions
yes/no, ticklists, select the most applicable, rating scales
likert scale
when participants are given a statement and must express the extent to which they agree
semantic differential scale
respondents express their opinions by choosing the closeness of two antonyms
strength of closed questions
produces quantitative data that can be summarised, presented and compared between participants easily
weakness of closed questions
produces quantitative data, meaning that there is no detail, insight or reasoning behind answers given which limits the usefulness of the data
strengths of rating scales, likert scales and semantic differentials
provides more detail than simple yes/no answers, so the data is more useful
weakness of rating scales, likert scales and semantic differentials
subjective as people interpret ratings and terms differently, e.g. difference between strongly agree and agree
strengths of open questions
the researcher can collect qualitative data such as feelings and experiences which gives more insight than can be gotten from a close questionaire, more useful
weaknesses of open questions
information gained is qualitative data so it is difficult to analyse and make comparisins between participants, hard to draw conclusions
ethics of questionaires
anonymous, and therefore confidential, however a loss of the right to withdraw due to the anonymity. a full debrief, is necessary and possibly recomending services
reliability refers to what in a questionaire
the extent to which findings from research are consistent
what is internal reliability in a questionaire
is the questionaire consistent with itself
ways to test internal reliability in a questionaire
repeated questions, split-half method
external reliability in a questionaire
are the results consistent if the questionaire is repeated
ways of testing external reliability
test-re-test
validity in questionaires
the extent to which what the researcher intended to measure has been measured
how can questionaires be answered invalidly
if participants lie
how can data be invalid in questionaires
evaluation apprehension and social desireability
evaluation apprehension
participants concerns about being tests may affect results
social desirability
participants responding in a way that makes them appear a better person than they are
test-re-test
when participants complete the questionaire twice and the similarity of their answers is examined
repeated questions
questions asking the same thing but phrased slightly differently, if participants give vastly different impressions than their data is classed as unreliable.
split-half method
analysing if the first half of a participants questionaire is consistent with the second half.
strength of questionaires
quick to administer and analyse, so a large sample population can be achieved, and more valid results
weakness of questionaires
responses are often limited due to closed questions, so the results may not actually represent the respondents views. this could lead to invalid data that doesn’t represent the sample.
three types of interviews
structured, unstructured, semi-structured
structured interview
questions are predetermined that have been specially planned to gain insight into specific beliefs
strength of structured interviews
can be easily repeated due to the questions being the same, so reliability can be checked
weakness of structured interviews
the restricted questions may force an answer that may not be a true measure of attitudes, so validity may be affected
unstructured interview
the theme of the conversation is stated at the start, but the interviewer goes with the flow of the conversation that’s controlled by the participant
strength of unstructured interviews
interviewer can pick up on topic or detail that is important to the participant, gaining more insight into true thoughts and feelings
weakness of unstructured interviews
as a variety of questions are asked, it can be difficult to replicate and analysing the data is complex, making comparison difficult
semi-structured interviews
some questions are pre-determined, but the researcher can ask follow-up questions or clarification to gain further insight
strength of semi-structured interviews
interviewer can add to the pre-determined questions so more information and a better insight into true thoughts and feelings
weakness of semi-structured interviews
intervewere’s extra questions may make it difficult to analyse