Intro to Media industries. Understanding the Studio System Exam 1

Freshman year 2023

Disney's TV Networks

21st Century Fox National Geographic FX ABC FreeForm ESPN A&E Lifetime

Universal Networks

NBC E! USA Network Bravo Oxygen USA Syfy MSNBC CNBC

Paramount Network

CBS
CW
BET
MTV
Showtime
Nickelodeon
VH1
CMT
Comedy central
logo tv

Warner Bros Networks

Cartoon network
adult swim
boomerang
animal planet
HBO Max
TBS
TNT
Tru Tv
CNN

Disney Streaming

Disney+
Hulu

paramount streaming

Paramount+

How do Networks make Money?

they sell ads space

Who owns Fox?

Fox

Who owns ABC?

Disney

who owns NBC?

Universal

Who owns CBS?

paramount

Who owns CW?

CDS (AKA paramount) + Warner Bros

Who owns 20th Century Fox?

Disney

what do Production studios do?

record shows to sell. Does not matter to who. they just care if they sell

what are affiliates?

Local broadcaster/stations. There Job is to show the shows the networks wants/syndicated shows they buy. They make money by selling ad space to local places.

What do advertisers do?

They finance broadcast media content and supports the commercial broadcasting industry

what does it mean to be syndicated?

A show must be on air for 5 years before this happens. It normally is sold to one company in each area. They producers of the show make money every time its played and the sellers make money from stations buying it

How does Cable/Satellite Systems make money?

selling bundles of tv stations.

what are traditional media streaming system? How do they make money?

Radio/tv. they make money from ads

How do tech streaming systems make Money?

ads and subscribers

How do public systems make money?

donations or public funding

why are the media in the US different from media outlets from around the world?

Horror and stupid movies strive here, we have different culture norms.

Top Sports Show Cost (Sunday Night Football)

$828k for 30 sec

Top scripted show cost (Grays Anatomy)

$208K for 30 sec

Top unscripted show Cost (The Voice)

$227K for 30 sec

expected Global TV ad Spend expected for 2023

$833 Billion

CEO of Walt Disney

Bob Inger

what is the The Importance of a built in audience

marketing purposes

Top 5 Markets in the US

New York
Los Angeles
Chicago
Philadelphia
Dallas

The America Tv systems...

are independent. no state run

what are the tv Shows provided by the network?

Morning and evening news
soap operas
sports
late night programs

the programs have…

the commercials already inserted

if your show reaches 100 episodes...

it can be shown around the world/ syndicated

order of rights sold

1.local tv
2.markets in all countries
3.satellite/cable tv
4.streaming services

1 point \=

1 % of ownership

what is a Cash type of program sales

meaning local stations agree to pay a syndicator cash for the rights to air a certain program

what is a cash + Barter type of program sale

the local station agrees to pay some cash
(less then the cash deal) in return they have a few commercial spots (some are already filled some are open for local ads)

examples of first run/ original syndication

wheel of fortune, jeopardy, ellen

examples of off network syndication

friends seinfeld everybody loves raymond

old movies

often seen on cable networks

Prime Time Access Rule (PTAR)

one hour of prime time programing each evening (with Sunday being the expectation) must be none network shows

why are Dayparts important

they determine advertising rates

Day parts in order

Early Morning
day
early fringe
prime time
late night
overnight

most expensive time for ads

primetime + fringe

Cheapest time for ads

afternoon and overnight

examples of studio streaming services

Disney+
Hulu
Paramount+
Peacock
Max
Netflix

examples of Tech streaming companies

Apple Tv+
Prime Video
YouTube Tv

independent streaming services

FuboTV
Roku Original content
sling tv
Fifth Season

examples of Second tier/stand alone streaming services

ESPN+

HGTV

Discovery

what is an “O&O station”

an affiliate that is owned and operated by the network