Graphic Design History - ch24

What was something difficult in design prior to digital revolution

Simulating the finished design in advance

What was complex and little understood by untrained designers?

A technical understanding of the printing process

What was preparing pasteups meant for?

Printed reproduction and laying out how it would look in print
it was HANDS-ON with CONVENTIONAL ART AND DRAFTING TOOLS

What was important to assure reproduction to match vision?

Specifying instructions for typesetting

What did the digital revolution begin with and when?

The mid-80s with APPLE MAC, ADOBE POSTSCRIPT, and page layout software (Aldus pagemaker)

April Greiman's significance

Didn't see the typographic limitations of early digital output as a hindrance

Rudy Vanderlans

Founds EMIGRE
- a publication that accepts digitization and challenges graphic conventions

Zuzana Licko

Designs typefaces (digital typefaces) for EMIGRE, both BITMAPPED and POSTSCRIPT

What did many modernists reject?

The aesthetics and the postmodern philosophy of emigre

What did Katherine McCoy do? At what school?

Aopts POSTMODERN IDEAS OF TYPE as DISCOURSE and DECONSTRUCTION
at CRANBROOK in MIchigan

Edward Fella

Practices hand lettered deconstructivist typography

David Carson

Magazine art director
Flouts design conventions and legibility at BEACH CULTURE and RAYGUN

Fred Woodward

looks to eclectic design history to reflect each article in Rolling Stone

PILLAGED ALL OF GRAPHIC DESIGN HISTORY

John Plunkett and Barbara Kuhr

Designers and co founders of WIRED magazine
Reflect electronic age
Park city based

Kit Hinrichs

Retired from pentagram
Known for EDITORIAL DESIGN AND TYPOGRAPHY

Adobe Systems

Develops digital typefaces, many based on adaptations of classical faces

What were the adobe typefaces from adobe systems?

Adobe garamond
Myriad
Minion
Caflisch
poetica
Adobe Jenson
Cronos

Jonathan Hoefler and Tobias Frere-Jones

Create GOTHAM - now each at their own digital type foundries

Meta Design

Pioneered DISK-BASED design

Erik Spiekermann

Founded Meta Design
TYPE DESIGNER

Early web design was mostly created by...

Software engineers, with a few notable exceptions

Mobile devices do what?

Offer OPPORTUNITIES for DESIGNERS and SOFTWARE DEVELOPERS to CO CREATE

Kyle Cooper and Danny Yount

IMAGINARY FORCES
Create FILM TITLES
Combining ALL ART FORMS in one

Lisa Strausberg, Paula Scher

at PENTAGRAM
Create ENVIRONMENTAL GRAPHICS with typography

Public Theater posters

Designed by PAULA SCHER
Mix HISTORICAL and VERNACULR influences

Shepherd Fairey

Street artist
OBEY graphics
Sued for plagiarism

Michael Beirut

Pentagram Partner
Maintains evidence of SWISS STYLE
Designs VERIZON and HILLARY CLINTON logo

In the age of social media, what has graphic design become?

A spectator sport

Hatch show print

Longest continuously operating letterpress printer, representative of non-digital interest

What was the very first page layout software?

Aldus Pagemaker

Design deconstruction

idea about why type/graphics are designed
Don't mistake legibility for communication