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Define purpose of SWOT analysis
A situational tool used to asses the current internal and external situation
Define “s” in SWOT
strength, internal factors that are favorable towards the business
Define “w” in SWOT
weakness, internal factors that are not favorable towards the business
Define “o” in SWOT
opportunities, external factors that are favorable towards the business
Define “t” in SWOT
threats, external factors that are not favorable towards the business
Examples of strengths in a SWOT analysis
brand awareness, good geographical location, motivated staff, unique selling point
Examples of weakness in a SWOT analysis
poor cash flow, limited sources of finance, bad leadership skills
Examples of opportunities in a SWOT analysis
economic growth, market growth, new markets emerging
Examples of threats in a SWOT analysis
declining economy, inflation, negative reputation, legal constraints
Note 
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