6.1 Swot analysis

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9 Terms

1

Define purpose of SWOT analysis

A situational tool used to asses the current internal and external situation

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2

Define “s” in SWOT

strength, internal factors that are favorable towards the business

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3

Define “w” in SWOT

weakness, internal factors that are not favorable towards the business

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4

Define “o” in SWOT

opportunities, external factors that are favorable towards the business

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5

Define “t” in SWOT

threats, external factors that are not favorable towards the business

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6

Examples of strengths in a SWOT analysis

brand awareness, good geographical location, motivated staff, unique selling point

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7

Examples of weakness in a SWOT analysis

poor cash flow, limited sources of finance, bad leadership skills

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8

Examples of opportunities in a SWOT analysis

economic growth, market growth, new markets emerging

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9

Examples of threats in a SWOT analysis

declining economy, inflation, negative reputation, legal constraints

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