BUSINESS ENGLISH 5-2

What is financial planning?

Process of managing money to achieve business goals.

What is budgeting?

Financial plan that shows expected income and expenses.

What is investment?

The money put into the business to make it work.

What is the purpose of financial planning?

Helps a business control expenses, use resources wisely, and predict profits

Identify the types of costs

Fixed (rent, utilities, permits)
Variable (materials, packaging)

What are financial goals?

Specific target that shows what you want to achieve with your money

What is the meaning of the word “S.M.A.R.T.”?

Specific, Measurable, Achievable, Relevant, Time bound

What is the meaning of the word “S.W.O.T.”?

Strenghts, Weaknesses, Opportunities, Threats

What is promotion?

All the activities a business uses to comunicate and attract customers to buy its products or services

Which are the promotion tools?

Advertising, Sales promotion, Public Relations, Personal selling, Digital marketing

What are the types of promotion channels?

Traditional: posters, flyers, radio
Digital: instagram, Tiktok, facebook
Direct: talking to people, demos, invitation

What is the purpose of a stand?

Attract attention, represent your brand, and communicate your offer quickly

What is a logo?

Visual symbol that represents a brand’s personality and values

What is S.W.O.T.?

Simple framework for analyzing a business or competitor

Types of logos

Wordmark, lettermark, icon/symbol, combination, emblem