Bsiness strategy policy (chapter #1 Strategy, Business Models, and Competitive Advantage)

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25 Terms

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Strategy

A coordinated set of actions managers take to outperform competitors and achieve superior profitability.

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Business Model

Management’s blueprint for delivering value to customers while generating profit.

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Customer Value Proposition

How a firm satisfies buyer needs/wants at a price buyers consider good value.

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Profit Formula

The company’s cost structure and pricing approach that ensures acceptable profits.

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Competitive Advantage

When a company’s strategy leads to superior market position and profitability compared to rivals.

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Sustainable Competitive Advantage

A lasting buyer preference for a company’s offerings despite competitors’ efforts to match or surpass them.

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Low-Cost Provider Strategy

A strategy that achieves cost-based advantage over rivals by offering lower prices.

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Broad Differentiation Strategy

Differentiating products or services in ways that appeal to a wide range of buyers.

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Focused Low-Cost Strategy

Outcompeting rivals in a narrow market segment by achieving lower costs.

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Focused Differentiation Strategy

Offering unique, customized attributes that appeal to a narrow/niche market.

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Best-Cost Provider Strategy.

Giving customers more value by meeting quality expectations while beating price expectations.

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Realized Strategy

A blend of deliberate planned initiatives and unplanned reactive responses to changing circumstances.

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Abandoned Strategy Elements

Planned strategy components that fail in the marketplace and are discarded.

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Strategic Fit

The degree to which a strategy aligns with the firm’s external and internal situation.

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Good Strategy Execution

Effective implementation of a well-conceived plan, reflecting strong management and leading to good performance.

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What is strategy?

Coordinated actions managers take to outperform competitors and achieve profitability.

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What makes a strategy distinctive?

Competing differently—doing what rivals don’t or can’t do.

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What is a business model?

Management’s blueprint for delivering value to customers while generating profit.

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Two elements of a business model?

Customer Value Proposition + Profit Formula.

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Five main strategic approaches?

Low-cost provider, broad differentiation, focused low-cost, focused differentiation, best-cost provider.

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What is sustainable competitive advantage?

Durable buyer preference for a company’s offerings despite competitors’ efforts.

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Why does strategy evolve?

Competitor moves, buyer shifts, market opportunities, new ideas, failing strategies.

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What is realized strategy?

Combination of deliberate planned elements and unplanned emergent elements.

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Three tests of a winning strategy?

Strategic fit, competitive advantage, performance.

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Why is strategy execution important?

It reflects management quality and determines firm performance.