Consumer Marketing, Ethics, and CSR in a Consumer Society

What is consumerism?

Activities of government, business, independent organizations, and consumers designed to protect and enhance the rights of consumers.

What role does the CFPB play in consumer protection?

The CFPB is responsible for financial protection.

What does the CPSC oversee?

The CPSC oversees product safety and recalls.

What is the purpose of the EPA?

The EPA focuses on environmental protection, pollution control, and hazardous waste management.

What does the NHTSA regulate?

The NHTSA regulates vehicle safety.

What is the FTC's role in consumer protection?

The FTC addresses advertising claims and price fixing.

What does the FDA regulate?

The FDA oversees drugs, food, cosmetics, and therapeutic devices.

What does the FCC regulate?

The FCC regulates television and radio.

What is the NAD/NARB system?

A system for advertising self-regulation, including children's advertising.

Name a consumer group that advocates for consumer rights.

Public Citizen, Consumers Union, National Consumer League, or National Wildlife Federation.

What constitutes deceptive advertising?

Communications that leave consumers with incorrect or unsubstantiated beliefs.

What is an example of puffery in advertising?

Claims like 'best ever' or 'world's biggest' that are subjective and not factual.

What is the doctrine of foreseeability in product safety?

Firms should anticipate normal risky uses of their products and respond with changes or warnings.

What are some environmentally conscious behaviors consumers can adopt?

Packaging choices, fuel efficiency, and recycling.

What are the rights outlined in the Consumer Bill of Rights (1962)?

Right to safety, to be informed, to choose, to be heard, to consumer education, to recourse and redress, and to an environment that enhances quality of life.

What defines deviant consumer behaviors?

Behaviors that are unexpected or not sanctioned by society.

What are some causes of compulsive buying?

Low self-esteem, desire for social approval, fantasy orientation, alienation, and family history.

What is the impact of consumer theft on retailers?

It leads to significant retail losses, with food and non-alcoholic drinks being the most stolen items.

What factors contribute to the existence of black markets?

Legal items in short supply, branded goods, illegal items, and rare or difficult-to-obtain items.

What are some negative effects of marketing on self-image?

Obsession with thinness, materialism, and distorted self-perceptions due to idealized body images.

How do consumers resist marketing practices?

Through individual resistance, advocacy groups, and organized boycotts.