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Vocabulary flashcards covering key terms, features and theories discussed in Entrepreneurship Lessons 2 and 3.
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Entrepreneurship
The dynamic art of applying correct practices to create wealth by providing valuable goods and services through a self-owned, risk-bearing venture.
Art of Correct Practices
View of entrepreneurship as flexible, creative actions rather than fixed scientific rules, constantly adapting to economic, political and social change.
Wealth-Creating Venture
An entrepreneurial activity whose goal is to generate surplus value (profit) beyond costs and expenses, enhancing overall economic wealth.
Valuable Goods and Services
Products offered by entrepreneurs that highly satisfy customers in quality and price, giving buyers more benefits than the amount paid.
Opening a Self-Owned Enterprise
The act of establishing a business in which the founder is also the owner responsible for day-to-day operations.
Managing a Self-Owned Enterprise
Directly overseeing and controlling the daily activities of one’s own business to ensure its success.
Risk-Taking Venture
An enterprise that inherently faces business risk as new ideas or opportunities are pursued under uncertainty.
Business Risk
The uncertainty of returns and potential for loss that accompanies every entrepreneurial venture.
Intrapreneurship
A situation in which a business is managed by individuals other than the owners for the owners’ benefit.
Profit (Accounting)
The excess of revenue over costs and expenses; the commonly perceived measure of wealth in small businesses.
Theory (Economic)
A generalization used to explain facts or phenomena; not an absolute truth and open to further proof or rebuttal.
Innovation Theory
Joseph Schumpeter’s idea that revolutionary economic change is driven by entrepreneurial innovation in products, methods, markets, suppliers or industry structure.
Joseph Schumpeter
Austrian economist who emphasized innovation as the primary force of entrepreneurial and economic development.
Keynesian Theory
John Maynard Keynes’s view stressing government’s vital role in stimulating entrepreneurial activity and the economy during downturns.
John Maynard Keynes
British economist whose 1936 work highlighted government intervention to revive investment and employment in depressions.
Alfred Marshall Theory
Framework identifying land, labor, capital and organization as the four production factors, with organization (entrepreneurship) coordinating them.
Factors of Production (Marshall)
Land, labor, capital and organization—the resources combined by entrepreneurs to create goods and services.
Risk and Uncertainty-Bearing Theory
Frank H. Knight’s concept portraying the entrepreneur as the agent who connects producers and consumers while shouldering uncertainty for profit.
Frank Hyneman Knight
American economist who linked profit to the entrepreneur’s willingness to bear uninsurable uncertainty.
Weber’s Sociological Theory
Max Weber’s assertion that cultural and social norms significantly influence entrepreneurial development.
Kaldor’s Technological Theory
Nicholas Kaldor’s focus on technological advancement as a central driver of entrepreneurial production and growth.
Leibenstein’s Gap-Filling Theory
Harvey Leibenstein’s idea that entrepreneurs identify and fill gaps in market or production inefficiencies.
Kirzner’s Learning-Alertness Theory
Israel Kirzner’s emphasis on alertness and continuous learning as key entrepreneurial attributes for discovering opportunities.
Creativity in Entrepreneurship
The continuous generation of new ideas and adaptations that propel enterprise growth and differentiate offerings.