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Litotes
Understatement
Logic
The art of reasoning
Logos
The appeal of a text based on the logical structure of its argument
Loose Sentence
A sentence that adds modifying elements after the subject
Metonymy
An entity referred to by one of its attributes
Mnemonic Device
A systematic aid to memory
Mood
The feeling that a text is intended to produce in the audience
Narrative Intrusion
A comment that is made directly to the reader
Oxymoron
Juxtaposed words with contradictory meanings
Paradox
A statement that seems untrue on the surface but is true nevertheless
Parallelism
A set of similarly structured words that appear in a sentence
Pathos
The appeal of a text to the emotions of the audience
Periodic Sentence
A sentence with modifying elements included before the verb
Periphrasis
The substitution of an attributive word or phrase for a proper name, “Peter Rose-better known as Charlie Hustle”
Persona
The character that a writer or speaker conveys to the audience
Purpose
The goal the writer hopes to achieve with the text
Recursive
Referring to the moving back and forth from invention to revision
Refutation
The part of a speech in which the speaker would anticipate objection
Repetition
A text repeated use of sounds, words, phrases, or clauses
Rhetoric
The art of analyzing all the the choices involving language that a writer might make in a situation so that the text becomes meaningful
Rhetorical Choices
The particular choices a writer makes to achieve meaning
Rhetorical Question
A question posed by the speaker or writer not to seek an answer, but to affirm a point
Rhetorical Situation
The convergence in a situation of exigency
Sarcasm
The use of mockery or bitter irony
Simile
A type of comparison that uses the words “like” or “as”
Simple Sentence
A sentence with one independent clause and dependent clause
Stance
A writer or speaker’s attitude toward the audience
Style
The choices that writers or speakers make in language for effect
Subordinate Clause
A group of words that includes a subject and a verb, but cannot stand on its own a sentence
Synecdoche
A part of something used to refer to the whole, “50 head of cattle”
Syntax
The order of words in a sentence
Tone
The writer or speaker’s attitude towards the subject matter
Understatement
Deliberate playing down of a situation in order to make a point
Verisimilitude
The quality of a text that reflects the truth of the actual experience
Voice
The textual features, such as diction and sentence structure
Zeugma
A trope in which one word, usually a noun, governs two other words not related in meaning, “He maintained a business and his innocence”