Youtube

View

The number of times your video has been watched. A view is counted when a user watches at least 30 seconds of your video.

Watch time

The total time users spend watching your videos.

Average view duration

Audience retention

The percentage of your video that viewers watch. High audience retention suggests your content is engaging.

Subscribers

Users who have chosen to follow your channel. Gaining subscribers indicates audience loyalty.

Impressions

The number of times your video's thumbnail is shown to users on YouTube.

Click-through rate (CTR)

The percentage of viewers who click on your video after seeing its thumbnail (impressions).

Unique viewers

The number of individual users who have watched your videos within a specific time frame.

Returning vs. New viewers

This distinction shows whether your content is attracting a consistent audience or new viewers.

Traffic sources

Where viewers are finding your videos (e.g., search, suggested videos, external websites).

Monetized playbacks

The number of times your video was watched with ads.

Cost per mille (CPM)

The cost an advertiser pays for 1,000 impressions of their ad on your video.

Revenue per mille (RPM)

Your estimated earnings for every 1,000 views.

Ad formats

The types of ads displayed on your videos (e.g., skippable in-stream ads, non-skippable ads, bumper ads).

Thumbnails

The custom images viewers see before clicking on your video. Effective thumbnails are crucial for attracting clicks.

Tags

Keywords you add to your video to help with discoverability.

End screens & Cards

Interactive elements added to the end of a video or during the video to encourage further engagement or viewing.

Titles:

Clear and concise titles that accurately describe your video's content.

Descriptions:

Detailed descriptions that provide context and help with search engine optimization.