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Definition
When they both mutually benefit from a relationship, it is seen as a co-operative relationship. When both stakeholders are working towards a common goal. It is a win-win situation
Example - Employee & Employer
When employers invest in staff training, employees gain skills for promotion or pay rises, while businesses benefit from more productive workers
Example - Investor & Business Owner
Investors provide funding to help the business grow, while business owners use that funding to invest in resources and drive results creating profits for both
Example - Supplier & Manager
Increased sales for the supplier. Reduction in cost (manager)
Example - Producer & Producer
Local producers may share resources or promotional costs (eg. Local cheese makers promoting a cheese festival together) so both benefit from increased customer traffic