Digital Marketing Concepts

These flashcards cover essential concepts and strategies relating to digital marketing, focusing on consumer behavior, advertising platforms, and the evolving landscape of digital marketing.

What is digital marketing?

A broad term that refers to various communication techniques deployed to reach customers via digital technologies in a cost-effective manner.

What is consumer behavior in the context of digital marketing?

The behavior consumers display in searching for, purchasing, using, evaluating, and disposing of products and services.

What does ZMOT stand for?

Zero Moment of Truth—refers to all the research consumers do online before making a purchase.

What are the different types of digital influencers?

Bloggers, vloggers, social media sensations, reality TV stars, macro-influencers, nano/micro influencers, activists, journalists, photographers, thought leaders, and mainstream celebrities.

How does digital marketing differ from traditional marketing?

Digital marketing is generally more cost-effective, provides a wider range of sources, offers higher conversion rates, and allows for measurable online marketing compared to traditional marketing.

What is the key to successful content in digital marketing?

Content should be engaging and tailored to the target audience.

Why is mobile optimization important in digital marketing?

Many consumers use mobile devices for research and purchases, making it essential for ads to be optimized for mobile.

What percentage of web traffic originates from mobile phones in Sri Lanka?

52.37% of total web pages served to web browsers.

What is the typical behavior of consumers during their purchasing journey?

Consumers start with awareness and trigger followed by interest, evaluation, and ultimately making a purchase.

What are some benefits of digital marketing?

Real-time analysis, instant feedback, flexibility, and the ability to reach a larger audience.

How do digital ads evolve over time?

Digital ads adapt to technological advancements and consumer preferences, incorporating new formats and strategies.

What is the average attention span of humans compared to a goldfish?

The average attention span of humans is 8 seconds, which is 1 second less than that of a goldfish.

What shift has occurred in content consumption on social media?

Content consumption has evolved to include more video, personalized interactions, and community engagement.

What is the significance of the 'stimulus-response' model in marketing?

It focuses on how external factors influence a consumer's decision-making process.

What does 'subliminal marketing' refer to?

Influencing consumer responses without them being consciously aware of it.

What is the role of social media influencers in digital marketing?

They utilize their credibility and audience reach to persuade others, often impacting purchasing decisions.

How can businesses optimize their target audience outreach?

By identifying their target audience, surveying customers, connecting through social media, and tailoring content for that audience.

What is the role of emotional appeal in lifestyle advertising?

It focuses on establishing the product as a symbol or emotion rather than just highlighting product attributes.