carina baby

Retargeting

alson known as remarketing. a form of online advertising that can help a company keep the brand in front of bounced traffic after browsing the website.

Paid Media

a good way to promote content in order to drive earned media, as well as direct traffic to owned media properties.
paying to promote content can help get the ball rolling and create more exposure
ADVERTISING
PAY PER CLICK
DISPLAY ADS
RETARGETING
PAID INFLUENCERS
PAID CONTENT
PROMOTION
SOCIAL MEDIA
ADS

Owned Media

any web property that you can control and is unique to your brand
- the destination
WEB PROPERTIES
WEBSITES
MOBILE SITES
BLOG SITES
SOCIAL MEDIA CHANNELS

Earned Media

the vehicle that help get people there
SHARING
MENTIONS
SHARES
REPOSTS
REVIEWS

Content Marketing

a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience

Julie Fleisicher

content marketing roi is 4x our tranditional marketing spend

Consumers

are becoming more adept to online “surfing” that they can take on a lot of online information without much care to banners and buttons

Selling Goods

selling the physical goods that the real-world benefits of using the internet as a marketing channel becomes so obvious
- setting up an online retailer stars with the infrastructure

Selling Downloads and Online Service

the advent of the internet, and specifically broadband, has given rise to a whole range of new commercial products
- the internet itself if the natural home for these, and in many ways they represent the ideal online business

Online Services

internet related skills such as being a copywriter, web designer or google adword specialst — you will use a website to sell your services

Web Developer

the website should look good

AdWords Specialist

a better and effective AdWords campaign of your own

Information products

enroll in almost any internet marketing guru’s training course, and one method of making money will be pushed more than any other

Selling Information

usually created in the form of PDFs such as eBooks, MP3s such as seminars and videos
- these products can be sold for years with minimal change; can be naturally slotted into Google’s search engine.

Automated Blogs

blogs that are generated by computers, including randomly generated blogs, bogs that re-publish press releases, marketing material, search engine results, web links or any other mass-produced content.

Instructional

these posts tell people how to do something

Infographics

you can find these by searching on a certain topic

Informational

this is one of the more common blog post types where you simply give information on a topic.
- it could be a definition post or a longer explanation of some aspects of the niche that you’re writing on.

List Blog

one of the easiest ways to write a post is to make a list
- it can catch audience attention in na second with a sticky list title

Reviews

another highly searched term on the web
- it comes in all shapes and sizes and on virtually every produced or services
- give your fair and insightful opinion and ask readers for their opinion

Interviews

sometimes when you’ve run out of insightful things to say it might be a good idea to let someone else do the talking in an interview

Inspirational

on the flip side to the “angry” rant are these pieces.
- tell a story of success or paint a picture of ‘what could be’.

Profiles

these posts are similar to case studies but focus on a particular person

Problem’ Posts

this is similar to a review post but focuses more on the negatives of a product or services

Scraper blogs (scraping)

this take content from other blogs and re-publish it without permission
- blog that contains stolen content, it’s not as good as original content

Warez blogs

these promote pirated copies of ebooks, software packages, music, movies, games

Personal Attack Blogs

its primary purpose of attacking an individual or group of individuals

Link Posts

simply a matter of finding a quality post on another site or blog and linking up to it either with an explanation of why you’re you’re linking up, a comment on your take on the topic and/or a quote from the post.

Rants

are grate for starting discussion an causing a little controversy

Research

writing a quite few research oriented posts can look at different aspect of blogging which can often do mind numb counting jobs

Contrasting Two Options

these posts do very well on some of my product blogs where people actually search for “x products comparison to Y product”

Copywriting

the process of writing the words that promote a person, business, opinion or idea

New Announcements

obviously are used for new product instructions, but also with changes, reformulation, new styles and new uses.
- they announces that something new happened.
- the news value is thought to motivate people to try the product.

The Headline

traditionally these set of in the biggest type — for good reason — to grab the interest of one who just happen to be browsing through the publicaiton

Display copy

includes all elements that the readers see in their initial scanning
- these elements are headlines, subheads and taglines

Body Copy

includes the elements that are designed to be read, absorbed, such as the text of the message and the captions
- an elaboration of the consumer’s needs or insights to demonstrate to him how the brand understands him, to support ideas that make a claim believable.

Assertion

used to state a claim or a promise that will motivate someone to

Command

politely tells the readers to do something

HOW TO statements

people are rewarded for investigating a product when the message tells them how to use it or solve the problem

Puzzles

used strictly for the provocative power, puzzling statements and questions require the reader to examine the body copy to get the answer or explanation
- the intention os to pull the reader into the body copy

Tagline

usually it captures in a few words the whole theme of the campaign
- also referred to as slogans

Transitional copy

needed to help the reader go through the whole page
- it bridges the thought of the big promise in the headline to all the tedious little details on the body copy.

Lead-In

appears before the headline
- helps define your customers

Subhead

appears after the headline to lead your reader towards the body copy
- this opportunity can be used to progress a logical thought or highlight a copy point.

B2C

a type of commerce transaction in which businesses sell products and services directly to consumers
- buying something online
- individuals shopping for clothes of the mall

Personal Blog

this is the broadcast category and includes blogs about personal topics like politics, music, family, travel, health, you name it.

Military

TASK and PURPOSE - a collaboration on writing topics ranging from military innovation and affairs to foreign policy and thoughts on the latest news trends

GENERAL LEADERSHIP - a website and foundation dedicated to “facilitating active conversation between you and america’s most trusted leaders to inspire positive change”

Sports

team, athletes and fans use blogs to express and share their passion for various sports

Schools

blogs are a great way for teachers and students to collaborate on classroom projects

Affiliate Marketing Blogs

these are blogs with primary purose of driving traffic to affiliate programs

Private

some people make their blogs private to share photos and information within families, companies, or schools

How-To’s, Tips and reviews

there are lots of blogs that share tios and reviews about cooking, games, music, books, movies, and more interests, activities and hobbies.

SEO Blogs

blogs that are written for search engines instead of humans
- dedicated to target google and other search engines to rank them highly or the sites they link to

Politics

members of parliament, political parties, government agencies, and activists use blogs to connect with their constituents

Non-Profits

foundations, charities and human rights groups find blogs to be great tools to raise awareness and money for their causes

Business

professionals ranging from realtors to lawyers and stock brokers use blogs to share their expertise

Prediction and Review Posts

a lot of these posts usually emerge at the end and start of the year where people do their year in review posts and look at the year ahead and predict what developments might happen in their niche in the coming months

Memes and Projects

write a post that somehow involves your readers and gets them to replicate it in some way

Collation Posts

these are strange combination of research and link posts
- in them you pick a topic that you think your readers will find helpful and then research what others have said about it

Hypothetical Posts

this can be quite fun since this could start with a “what if…” for a blog title

Satirical

a couple of bloggers who were writing these and taking pot shots at politicians seem to be getting a little traffic from loyal readers today.
- a way of using humor to show that someone or something is foolish, weak, and bad.

Critique Posts

“attack posts” have always been a part of blogging but usually these days, this has been preferred to be called critique rather than attack.