Distribution Channels

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Flashcards about distribution channels

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8 Terms

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Distribution

The process of getting the right product or service to the consumer in the right place.

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is Distribution part of the 4ps, and if so which one

One of the 4Ps of marketing, also known as 'place'.

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Distribution channels examples

Physical shop, online website, social media shop, market stall etc.

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Four-stage distribution channel

Manufacturer > wholesaler > retailer > consumer (e.g., Kellogg's Cornflakes).

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Three-stage distribution channel

Manufacturer > retailer > consumer (e.g., Ford Cars).

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Two-stage distribution channel

Manufacturer > consumer (e.g., DFS sofas).

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Channel of distribution

The method of distribution.

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Factors influencing the choice of distribution channel

What the product or service is, the market it competes in, how big the business is, other products/services the business sells, and the target market.