BMT 1: SWOT Analysis

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7 Terms

1
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Internal: S

Strengths

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Internal: W

Weaknesses

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External: O

Opportunities

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External: T

Threats

5
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Offensive strategies

Strength meets an opportunity, it enables businesses to gain maximum benefit from the external situation

6
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Defensive strategies

Strength meets external threat and risk, therefore the business has to defend itself

7
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Survival strategies

Weakness meets an external threat