BMT 1: SWOT Analysis
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Last updated 2:45 PM on 11/16/24
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7 Terms
1
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Internal: S
Strengths
2
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Internal: W
Weaknesses
3
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External: O
Opportunities
4
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External: T
Threats
5
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Offensive strategies
Strength meets an opportunity, it enables businesses to gain maximum benefit from the external situation
6
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Defensive strategies
Strength meets external threat and risk, therefore the business has to defend itself
7
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Survival strategies
Weakness meets an external threat
Note 
Flashcards (40)