Unit 5 - Multimodal Text Analysis

Multimodal Texts (Multimodal Communication)

The convey meaning through a combination of two or more modes, for example, a poster conveys meaning through a combination of written language, still image, and spatial design.

Paper-​​based multimodal texts

include picture books, text books, graphic novels, comics, and posters.

Live ​​multimodal texts

for example, dance, performance, and oral storytelling, convey meaning through combinations of various modes such as gestural, spatial, audio, and oral language. 

Digital multimodal texts

include film, animation, slide shows, e-posters, digital stories, podcasts, and we​​b pages that may include hyperlinks to external pronunciation guides or translations.

Written, spoken, visual, audio, spatial, gestural

The seven modes in which communication can be conveyed.

Semiotics

is the systematic study of sign processes or symbols and the communication of meaning.

Kress

According to him, each mode has its own specific task and function in the meaning making process, and usually carries only a part of the message in a multimodal text.

Key Concepts of Media Literacy

1. All media messages are constructed.

2. Media messages are constructed using a creative language and elements.

3. People experience the same media message differently.

4. Media have embedded values and points of view.

5. Most media messages are created/organized to gain profit and/or power.