Learning and Memory
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16 Terms
Classical Conditioning
Learning by association (Pavlov)
Operant Conditioning
Learning through consequences (Skinner)
Punishment
Adding/removing something bad to increase behavior
Observational learning
Learning by watching others (Bandura)
Encoding
Getting information into memory
Storage
Holding information in memory
Retrieval
Getting information back
Short-Term Memory
Temporary memory system
Long-Term Memory
Permanent memory system
Working Memory
Actively using short-term memory
Proactive Interference
Old info interferes with new info
Retroactive Interference
New info interferes with old info
Misinformation Effect
False memories from misleading info
Encoding Failure
Information never stored
