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Last updated 6:30 PM on 3/9/25
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55 Terms

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Encoding
The process of turning information into a form your brain can understand and store.
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Storage
The process of keeping information in your memory over time.
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Retrieval
The process of getting information out of your memory when you need it.
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Association by Contiguity
The idea that we associate things that occur close together in time or space.
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Modal Model of the Mind
A theory that explains memory as a process with three stages: sensory memory, short-term memory, and long-term memory.
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Association by Similarity
The idea that we associate things based on how similar they are.
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Sensory Memory
The very short-term memory that holds sensory information for a fraction of a second.
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Schema
A mental framework that helps us organize and interpret information based on past experiences.
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Iconic Memory
A type of sensory memory that holds visual information for a very short time.
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Scripts
Mental representations of familiar events or sequences of actions.
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Echoic Memory
A type of sensory memory that holds auditory information for a short time.
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Eyewitness Memories
Memories of events that we’ve witnessed, which can sometimes be unreliable or distorted.
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Working Memory/Short-term Memory
The memory you use to hold and process information for a short time.
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Long-term Memory
The memory store that holds information for a long time, from hours to a lifetime.
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Attention
The ability to focus on certain information while ignoring other distractions.
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Cocktail Party Phenomenon
The ability to focus on one conversation in a noisy environment.
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Selective Visual Attention
The process of focusing on specific visual information while ignoring irrelevant details.
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Pre-attentive Processing
The automatic processing of information before we consciously pay attention to it.
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Stroop Interference Effect
The delay in reaction time that occurs when the color of a word conflicts with the word itself.
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Hippocampus
A brain area important for forming new memories.
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Prefrontal Cortex
The area of the brain responsible for planning and decision-making, which also plays a role in memory.
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Magical Number
The number 7 (plus or minus 2), referring to the number of items we can hold in our short-term memory.
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Chunking
Grouping information into larger, meaningful units to make it easier to remember.
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Power of Background Knowledge
How what we already know helps us understand and remember new information.
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Serial Position Effect
The tendency to remember the first and last items in a list better than the middle ones.
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Primacy Effect
The tendency to remember the first items in a list better.
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Recency Effect
The tendency to remember the last items in a list better.
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Alan Baddeley Model of Working Memory
A model that divides working memory into several components.
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Phonological Loop
The part of working memory that deals with verbal and auditory information.
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Visuospatial Sketchpad
The part of working memory that deals with visual and spatial information.
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Episodic Buffer
The part of working memory that connects information from different sources.
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Central Executive
The part of working memory that controls attention and coordinates other components.
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Maintenance Rehearsal/Shallow Processing
Repeating information to keep it in short-term memory without making it meaningful.
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Elaborative Rehearsal/Deep Processing
Making information meaningful and linking it to what you already know.
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Mental Walk
A technique where you mentally walk through a familiar place to retrieve information.
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Consolidation
The process of turning short-term memories into long-term memories.
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Priming
A process where exposure to one stimulus influences the response to another stimulus.
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Multiple Systems Model
The idea that there are different types of memory systems in the brain.
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Declarative Memory/Explicit Memory
Memory of facts and events that you can consciously recall and explain.
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Episodic Memory
A type of declarative memory that involves remembering specific events and experiences.
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Semantic Memory
A type of declarative memory that involves remembering facts and general knowledge.
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HM – Henry Molaison
A famous case of a man who had his hippocampus removed, resulting in severe memory problems.
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Non-Declarative Memory/Implicit Memory
Memory that you can’t consciously recall.
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Anterograde Amnesia
The inability to form new memories after an injury or event.
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Retrograde Amnesia
The inability to recall memories formed before an injury or event.
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Motor Memory
The memory for skills and actions.
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Temporal Lobe Amnesia
Memory loss caused by damage to the temporal lobe.
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Retroactive Interference
When new information makes it harder to remember old information.
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Proactive Interference
When old information makes it harder to remember new information.
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Fan Effect
The phenomenon where the more facts you have about a topic, the harder it becomes to recall any one specific fact.
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Retrieval-induced Forgetting
When retrieving some memories can cause you to forget others.
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Encoding Specificity
The idea that memories are best retrieved in the same context or environment where they were encoded.
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Associations
Connections between different pieces of information in memory.
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Spreading Activation Model
The theory that when you think of one memory, it activates related memories.
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Retrieval Cue
A hint or clue that helps you remember information stored in memory.

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