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social influence
affect people have on each other
Social norms
expected rules of behavior
automatic mimicry
copying others without thinking
chameleon effect
mimicking expressions or gestures
mood contagion
Emotion spread spreading in groups
suggestibility
Actions trigger others to copy
conformity
Changing to match a group
normative influence
Conform to fit in
informational influence
Conform to be correct
asch experiment
Line testing showing conformity
Milgrim experiment
Shock testing, showing obedience
Foot in the door
Small steps lead to bigger compliance
culture
Shared ideas and traditions
norms
Rules or behavior ( same as social norm) example senior sitting on senior row
Group polarization
Group talk makes beliefs stronger
deindividuation
Loss of self-awareness in groups
social loafing
People work less in groups
discrimination
Unfair treatment by group
in group
Your group
Outgroup
Other group
just world phenomenal
Belief people get what they deserve
scapegoat theory
Blaming others for problems
Other race effect
Better at faces of your race
mere exposure effect
Liking something more the more we see it
passionate love
Intense, exciting love with strange attraction
compassionate love
Steady love, based on trust and closeness
Equity
Fair give and take in a relationship
self disclosure
Sharing personal feelings to build closeness
bystander effect
Less helping when others are around
social exchange theory
Help if rewards are greater than cost
reciprocation norm
Hope those who help you
social responsibility norm
Help those who need it
social traps
Self interest hurts group
mirror image perceptions
Both sides see each other as bad
subordinate goals
Belief causes itself to come true
grit
Small piece steps to reduce tension
altruism
Helping and you don’t benefit
dispositional
Due to personality
situational
Due to circumstances
actor observer difference
We blame our actions on strangers
peripheral route persuasion
Persuasion through quick cues
Central route persuasion
persuasion through evidence/logic
cognitive dissonance
Discomfort when actions and beliefs clash
door in the face
Start extreme, then go to less
role playing
Acting a role can change real attitudes