Introduction to Mass Communications and Media Functions

Encode

Transforming information into spoken word format.

Channel

Pathway through which a message travels.

Message

Content produced by the source for communication.

Receiver

Target audience for the encoded message.

Feedback

Receiver's response indicating message perception.

Noise

Interference that diminishes message impact.

Semantic Noise

Different meanings individuals assign to words.

Mechanical Noise

Issues with the machines used for communication.

Environmental Noise

External sounds that disrupt communication.

Interpersonal Communication

Direct communication between individuals without devices.

Machine Assisted Interpersonal Communication

Communication using devices, allowing time and space separation.

Mass Media

Organizations transmitting messages to large, diverse audiences.

Media Organization Characteristics

Complex structures with job specialization and bureaucracy.

Gatekeepers

Individuals controlling what the audience sees.

Large Operation Expenses

High costs associated with running media organizations.

Reliability in Media

Trustworthiness compared among different media sources.

Kyron

Scrolling text providing urgent information during broadcasts.

Fake News

Misinformation spread through media channels.

Functions of Mass Media

Transmission of culture, surveillance, and assistance.