Introduction to Mass Communications and Media Functions

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19 Terms

1

Encode

Transforming information into spoken word format.

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2

Channel

Pathway through which a message travels.

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3

Message

Content produced by the source for communication.

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4

Receiver

Target audience for the encoded message.

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5

Feedback

Receiver's response indicating message perception.

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6

Noise

Interference that diminishes message impact.

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7

Semantic Noise

Different meanings individuals assign to words.

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8

Mechanical Noise

Issues with the machines used for communication.

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9

Environmental Noise

External sounds that disrupt communication.

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10

Interpersonal Communication

Direct communication between individuals without devices.

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11

Machine Assisted Interpersonal Communication

Communication using devices, allowing time and space separation.

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12

Mass Media

Organizations transmitting messages to large, diverse audiences.

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13

Media Organization Characteristics

Complex structures with job specialization and bureaucracy.

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14

Gatekeepers

Individuals controlling what the audience sees.

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15

Large Operation Expenses

High costs associated with running media organizations.

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16

Reliability in Media

Trustworthiness compared among different media sources.

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17

Kyron

Scrolling text providing urgent information during broadcasts.

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18

Fake News

Misinformation spread through media channels.

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19

Functions of Mass Media

Transmission of culture, surveillance, and assistance.

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