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Encode
Transforming information into spoken word format.
Channel
Pathway through which a message travels.
Message
Content produced by the source for communication.
Receiver
Target audience for the encoded message.
Feedback
Receiver's response indicating message perception.
Noise
Interference that diminishes message impact.
Semantic Noise
Different meanings individuals assign to words.
Mechanical Noise
Issues with the machines used for communication.
Environmental Noise
External sounds that disrupt communication.
Interpersonal Communication
Direct communication between individuals without devices.
Machine Assisted Interpersonal Communication
Communication using devices, allowing time and space separation.
Mass Media
Organizations transmitting messages to large, diverse audiences.
Media Organization Characteristics
Complex structures with job specialization and bureaucracy.
Gatekeepers
Individuals controlling what the audience sees.
Large Operation Expenses
High costs associated with running media organizations.
Reliability in Media
Trustworthiness compared among different media sources.
Kyron
Scrolling text providing urgent information during broadcasts.
Fake News
Misinformation spread through media channels.
Functions of Mass Media
Transmission of culture, surveillance, and assistance.