COMM1010 - Lecture 5 - Visual comm

capture attention

The power of visual to _ is that the human brain reacts to images faster than to text or speech

aid memory

The power of visual to _ is that visuals strengthen recall by linking information to emotion

persuade subtly

The power of visual to _ is visual influences how audiences feel
before they think

evoke emotion 

The power of visual to _ is when images create empathy, urgency, or connection beyond logic. 

speak emotion

The power of color to _ is that hues trigger moods and associations instantly

moods and associations

Hues trigger _ and _ instantly

cultural codes

The power of color as _ is colors carry different meaning across different societies and contexts. 

recognition and emotional continuity

A stable color palette creates ___ and ___

consistency 

The power of color in _ is that it builds trust. A stable color pallette creates recognition and emotional continuity. 

composition and balance

The technique of _ in visual storytelling is that it organizes elements to create harmony.

framing and perspective

The technique of _ in visual storytelling is that angle and distance shape emotion and power.

visual rhythm

The technique of _ in visual storytelling is that repetition and variation create flow and emotional pacing.

repetition and variation 

The technique of visual rhythm in storytelling is that …. and … create flow and emotional pacing. 

flow and emotional pacing

The technique of visual rhythm in visual storytelling is that repetition and variation create _ and…….

ethics

How you visual communicate is a choice with consequences, which means visuals reflect _

credibility 

a well-designed visual builds trust and confidence in the communicator, which means clarity creates _. 

contrast

Highligh what matters through difference in size, color or type is the principle of _

alignment

arrange elements so the eye follows an intentional path is the principle of _

repetition

Create unity through consistency style and color is the principle of _ .

proximity

Group related items together for clarity is the principle of _

visual hierachy

A design with clear _ helps guide the eye and support the message. 

Guide the eye

Size, placement and contrast show viewers where to look first is the ability of visual hierachy to guide the _

support the message

Emphasis should match the purpose and tone of the content is the ability of visual hierachy to support the _ 

Avoid overload

We should avoid _ by not competeing focal points because it confuse and weaken meaning

focal points

Competing _ confuse and weaken meaning.

design with intention

We should design with _ because every emphasis choice signals what matters most. 

meaning

Visuals create _ because it uses symbols, color and composition to express ideas and emotions.

shared visual language

Visuals create _ (3) because audiences interpret images through learned cultural and social cues. 

interpretation 

_ varies because visuals can inspire, confuse or offend depending on context and culture.

symbols, color and composition

Visuals use ……, ………, and ………. to express ideas and emotions

learned culture and social cues

Audiences interpret images through _ and…….

context and culture

Visuals can inspire, confuse or offend depending on …… and ……

visuals

_ are images, photos and videos that deliver the main message.

typography

_ are font style and size used to guide attention and readability. 

color

_ creates mood, emotion and visual hierachy in design. 

composition

_ is the arrangement of elements for balance, unity and flow.

symbols and icons

_ are simple visuals that express complex ideas quickly. 

charts and graphs

_ turn data into clear, visual stories.

layout and design

_ organized content to direct the viewers’ focus.

context

(what) _ adapts visual to audience, culture and communication goals.