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explicit memory
memory of facts and experiences that one can consciously know and "declare"
effortful processing
encoding that requires attention and conscious effort
automatic processing
unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings
implicit memory
retention of learned skills or classically conditioned associations independent of conscious recollection
space
while studying, you often encode the place on a page where certain material appears, later, when you want to retrieve the info, you may visualize its location on the page.
time
while going about your day, you unintentionally note the sequence of its events. later, realizing you've left your coat somewhere, the event sequences your brain automatically encoded will enable you to retrace your steps.
Frequency
you effortlessly keep track of how many times things happen,
George Sperling
flashed a group of letters for 1/20 of a second. People could recall only about half of the letters, but when he signaled to recall a particular row immediately after the letters disappeared with a specific tone, they could do so with near-perfect accuracy. demonstrated iconic memory.
iconic memory
a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second
echoic memory
a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds
George Miller
proposed that we can store about seven pieces of information (give or take two) in short-term memory
Chunking
organizing items into familiar, manageable units
mnemonics
a device such as a pattern of letters, ideas, or associations that assists in remembering something.
peg-word system
a mnemonic strategy used to remember lists whereby each item is associated in imagination with a number-word pair
example: one is a bun, two is a shoe, three is a tree.
testing effect
the finding that long-term memory is often increased when some of the learning period is devoted to retrieving the to-be-remembered information
spacing effect
the tendency for distributed study or practice to yield better long-term retention that is achieved through massed study or practice
Hierarchies
a memory organization strategy where info is from top to bottom with subdivisions of categories, making it easy to outline and remember
shallow processing
encoding on a basic level based on the structure or appearance of words
deep processing
encoding semantically, based on the meaning of the words; tends to yield the best retention
self-reference effect
a tendency to relate events or info to the self, such as by directing discussions towards ones personal concerns and perceptions.