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Personal Pronouns
You, me, we, us - creates a bond with the reader, Makes us feel a personal connection to topic
Emotive language
Strong descriptive words which create an emotional response in the reader
Rhetorical Questions
Used to focus attention/make reader reflect on the answer or the main point/also creates desired tone.
Statistics and Facts
This lends credibility to the author's argument/ inspires trust in the reader.
Authority figure
Inspire trust, lend credibility
Alliteration
Creates memorable phrases
Anecdotes
Personal story to back up your argument
Description and Imagery
Use images, metaphors, similes, and rich descriptive language to help the reader imagine the product/situation more clearly
Exaggeration
Exaggerate to emphasise (stress) your point or to create a humorous/threatening mood
Repetition
Reminds the reader of the key ideas, and to make them more memorable
Parallelism
Focuses a readers or audience's attention on a point, or can effectively highlight contrasting ideas
Anaphora
Evokes emotion, creates urgency, or calls to action.
Semantic field
Keeps a certain image persistent in their readers' mind
Note 
Flashcard (20)