English 13.09.22 - The Persuader

Personal Pronouns

You, me, we, us - creates a bond with the reader, Makes us feel a personal connection to topic

Emotive language

Strong descriptive words which create an emotional response in the reader

Rhetorical Questions

Used to focus attention/make reader reflect on the answer or the main point/also creates desired tone.

Statistics and Facts

This lends credibility to the author's argument/ inspires trust in the reader.

Authority figure

Inspire trust, lend credibility

Alliteration

Creates memorable phrases

Anecdotes

Personal story to back up your argument

Description and Imagery

Use images, metaphors, similes, and rich descriptive language to help the reader imagine the product/situation more clearly

Exaggeration

Exaggerate to emphasise (stress) your point or to create a humorous/threatening mood

Repetition

Reminds the reader of the key ideas, and to make them more memorable

Parallelism

Focuses a readers or audience's attention on a point, or can effectively highlight contrasting ideas

Anaphora

Evokes emotion, creates urgency, or calls to action.

Semantic field

Keeps a certain image persistent in their readers' mind