4.2- Attitude Formation & Change

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Last updated 6:29 PM on 5/20/25
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9 Terms

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Stereotype

A generalized belief about a group of people

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Prejudice

A negative attitude toward an entire category of people, often an ethnic or racial minority

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Discrimination

Unjustifiable negative behavior toward a group and its members

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Just-World Phenomenon

The tendency for people to believe the world is just and that people therefore get what they deserve and deserve what they get (victim blaming)

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Out-Group Homogeneity Bias

Our tendency to see out-group members as being pretty much all alike

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In-Group Bias

The tendency to favor one's own group

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Ethnocentrism

Belief in the superiority of one's nation or ethnic group

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Belief Perseverance

Clinging to one's initial conceptions after the basis on which they were formed has been discredited

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Cognitive Dissonance

Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions