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Stereotype
A generalized belief about a group of people
Prejudice
A negative attitude toward an entire category of people, often an ethnic or racial minority
Discrimination
Unjustifiable negative behavior toward a group and its members
Just-World Phenomenon
The tendency for people to believe the world is just and that people therefore get what they deserve and deserve what they get (victim blaming)
Out-Group Homogeneity Bias
Our tendency to see out-group members as being pretty much all alike
In-Group Bias
The tendency to favor one's own group
Ethnocentrism
Belief in the superiority of one's nation or ethnic group
Belief Perseverance
Clinging to one's initial conceptions after the basis on which they were formed has been discredited
Cognitive Dissonance
Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions