Social Media Flashcards

Flashcards about Social Media based on lecture notes.

Social Media (SM)

IT for sharing content among networks of users.

Social Media's role

Enables communities of practice, where people are related by a common interest.

Social Media Information System (SMIS)

Sharing content among networks of users.

Crowdsourcing

Act of a company taking a function once performed by employees and outsourcing it to an undefined network in the form of an open call.

Social Media Platforms

Facebook, YouTube, LinkedIn, Twitter, Instagram, TikTok

Social Media Providers

Individuals and organizations that provide social media platforms.

Users

Individuals with mutual interests who form communities on social media.

Communities

Groups of users on social media with shared interests.

Content Data

Data and responses to data contributed by users and sponsors.

Connection Data

Data about relationships between users on social media.

Internal Organizational Social Media

Using platforms like SharePoint for wikis and discussion boards within an organization.

Personal/Social ‘Posting’

Photos/videos, comments, opinions posted and reacted to on social media.

Blog

Regularly updated website, typically containing opinions or thoughts.

RSS

Really Simple Syndication - links to news sources, fed by channels and email lists.

Wiki

Website database managed by its users, allowing contribution and information sharing.

Social Capital

Social relations with expectation of marketplace returns.

Strength of Relationships

Likelihood of another entity will do something that benefits you or your organization.

Resources in Social Capital

Need to be relevant. A huge network with few resources is less valuable than a smaller network with substantial resources.

Counterfeits

Synthetic “Friends” - army of bots for company social media that inflates follower count.

Click Farms

Large group of low-paid workers hired to click on paid advertising links for click fraud.

Conversion Rate

Frequency someone clicks on ad makes a purchase, “likes” a site, or takes some other action desired by advertiser.

Freemium

Offers users a basic service for free, and then charges a premium for upgrades or advanced features.

Influencer

Someone who has influence over others’ thoughts and decisions.

Social Media Policy Inside Business

Delineate employees’ rights and responsibilities regarding social media use.