MEGA INSY 3 (EXAM)

Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture?
A)

responsibility

B)

liability


C)

privacy


D)

accountability

C)

privacy

Which of the following can be used to record all keyboard activity of a user?
A)

shopping carts


B)

trusted computing environments


C)

spyware


D)

DRM

C)

spyware

What is the first step in analyzing an ethical dilemma?
A)

Define the conflict or dilemma and identify the higher-order values involved.


B)

Identify the potential consequences of your opinions.


C)

Identify the options you can reasonably take.


D)

Identify and describe the facts.

D)

Identify and describe the facts.

Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years?
A)

trade secret law


B)

copyright law


C)

trademark law


D)

patent law

D)

patent law

Downloading music tracks owned by record companies without paying for them is an example of a violation of:A)

trademark law.


B)

patent law.


C)

privacy law.


D)

copyright law.

D)

copyright law.

All of the following are factors that will be considered in determining whether use of copyrighted material is fair use except the:
A)

free availability of the work on Netflix or Hulu.


B)

market effect of the use.


C)

nature of the work used.


D)

amount of the work used.

A)

free availability of the work on Netflix or Hulu.

Which of the following statements about net neutrality is true?
A)

The FCC now regulates ISP pricing but only offers guidelines on advertising.


B)

Net neutrality requires that no data be treated in the same manner.


C)

Net neutrality requires that all data be treated in the same manner.

D)

The FCC now regulates ISP pricing and advertising.

C)

Net neutrality requires that all data be treated in the same manner.

Registering a domain name (URL) similar or identical to trademarks of others to extort profits from legitimate holders is an example of:
A)

cyberpiracy.


B)

framing.


C)

cybersquatting.


D)

metatagging.

C)

cybersquatting.

Which of the following protects original forms of expression in a tangible medium?
A)

trademark law


B)

trade secret law


C)

patent law


D)

copyright law

D)

copyright law

Which of the following situations would not qualify for the fair use exception to U.S. copyright law?
A)

A professor clips a newspaper article just before class and distributes copies of it to his class.


B)

Google posts thumbnail images of books in the Google Book Search Project.


C)

A student copies a song of his favorite band from a Web site created by the band's record label and places it on the student's personal Web site.


D)

A journalist quotes a paragraph from a book in a review of the book.

C)

A student copies a song of his favorite band from a Web site created by the band's record label and places it on the student's personal Web site.

In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage

False

Research has found that of all the standard formats of display ads, wide skyscaper ads are most effective at holding a user's attention.

False

rice is more important that convenience as a factor in online purchase decisions.

False

E-commerce is a major conduit and generator of offline commerce.

True

Online shoppers tend to browse for available products rather than search for specific products they have determined in advance.

False

Research shows that the two most important factors shaping the decision to purchase online are utility and trust.

True

In 2013, mobile marketing grew at nearly the same rate as traditional online marketing.

False

Evidence suggests that real-time customer chat increases sales.

True

Transaction logs are built into Web server software.

True

Cookies, when combined with Web beacons, can be used to create cross-site profiles.

True

An interstitial ad is typically contained in a pop-up window that the user must close in order to continue

False

The digital divide still persists along age, income, ethnic, and education dimensions.

True

The cost of sending 10,000 e-mails in an advertising campaign is about the same as sending 5,000.

True

The concept of "customer satisfaction" is broader than the concept of "customer experience."

False

Bundling is the process of selling of selling two or more product's individual prices

True

By 2012, social marketing had overtaken mobile marketing.

False

By 2015, it is estimated that mobile marketing spending will account for around $16 billion annually.

True

Traditional desktop marketing remains the largest part of all online marketing.

True

Facebook has more unique monthly visitors than LinkedIn, Twitter, Pinterest, Tumblr, and Instagram combined.

False

It is possible to opt-out of FB typically attract more visitors than a brand's Web site.

True

Promoted Tweets are Twitter's version of Google's Ad Words.

True

Pinterest's visitors are predominantly women.

True

It is expected that by 2017, mobile commerce will account for 50% of all e-commerce.

False

About 25% of all search engine requests originate from mobile devices

True

Mobile users spend most of their time browsing mobile Web sites.

False

Google provides the leading location-based marketing platform.

True

A cell phone's GPS is accurate to within 5 feet of the actual location of the phone.

False

Text message generates the majority of mobile marketing spending.

False

Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.

True

The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions.

False

The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation.

True

Deep packet inspection uses software installed on client computers to collect and analyze detailed information on page content viewed by users.

False

Most adult social network participants do not have any expectation of personal privacy when using a social network.

False

The Children's Online Privacy Protection Act (COPPA prohibits Web sites from collecting information on children under the age of 13

True

The European Data Protection Directive prohibits the transfer of PII to organizations or countries that do not have similar privacy protection policies.

True

The FTC's privacy approach is now focused on targeting practices that are likely to cause harm or unwarranted intrusion into consumers' daily lives.

True

Copyright protection protects against others copying the underlying ideas in a work.

False

It is not necessarily illegal to use someone else's trademark in a metatag.

True

Net neutrality refers to Internet backbone owners treating all Internet traffic equally.

True

The Children's Protection Act (CIPA) requires schools and libraries in the United States to install technology protection measures in an effort to shield children from pornography.

True

The Unlawful Internet Gambling Enforcement Act has eliminated all online gambling in the United States.

False

Google defends its Library Project on the grounds of fair use.

True

Mobile commerce currently accounts for more retail goods sold than social commerce.

True

In 2013, the number of online buyers was over 150 million.

True

Groupon is an example of local commerce.

True

Online retailing is one of the largest segments of the retail industry.

False

Contrary to predictions of analysts made during the early days of e-commerce, the Internet has let to both disintermediation and hypermediation on a widespread basis.

False

Consumers are primarily price-driven when shopping on the Internet.

False

Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.

True

The power of suppliers is a key industry strategic factor.

True

In the United States, the service sector accounts for about 75% of all economic activity.

True

The retail industry is the largest investor in information technology.

False

Social network sites have become major locations from which consumers directly purchase products.

False

Approximately two-thirds of U.S. Internet users use online banking.

True

The online mortgage industry has transformed the process of obtaining a mortgage.

False

The major impact of Internet real estate sites is in enabling online-only property transactions.

False

Online career sites are being threatened by both job search engines and aggregators.

True

1) Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.

TRUE

2) The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions.

FALSE

3) The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation.

TRUE

4) Deep packet inspection uses software installed on client computers to collect and analyze detailed information on page content viewed by users.

FALSE

5) Most adult social network participants do not have any expectation of personal privacy when using a social network.

FALSE

6) The opt-in model for informed consent requires an affirmative action by the consumer before a company can collect and use information.

TRUE

10) Copyright protection protects against others copying the underlying ideas in a work.

FALSE

11) It is not necessarily illegal to use someone else's trademark in a metatag.

TRUE

12) Net neutrality refers to Internet backbone owners treating all Internet traffic equally.

TRUE

14) The Unlawful Internet Gambling Enforcement Act has eliminated all online gambling in the United States.

FALSE

Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying?

social technology

Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?

global reach

In Western culture, the basic principles shared by ethical schools of thought are:

responsibility, liability, and accountability

What is the first step in analyzing an ethical dilemma?

Identify and describe the facts

Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?

the Collective Utilitarian principle

Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?

the Golden Rule

Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?

No Free Lunch

Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all?

the Slippery Slope

Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?

the Social Contract rule

Which ethical principle tells you that it is wise to assume perfect information markets?

the New York Times test

Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost?

Risk Aversion

Which of the following basic ethical concepts plays an important role in defining privacy?

due process

\________ is collected data that can be used to identify and locate an individual.

PII

Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums?

search engines

Which of the following can be used to record all keyboard activity of a user?

spyware

Which of the following is not one of the issues complicating the taxation of e-commerce sales?

Taxes raised are used for different government purposes

Google's Gmail advertising has raised concerns about which of the following issues?

privacy

Which of the following statements about industry self-regulation regarding privacy is not true?

The NAI's privacy policies were developed without regard to the FTC principles

The placing of a cookie on a user's hard drive by one site that is then used by another site to sell that user related products without the knowledge of the user is:

legal in the United States but illegal in Europe

Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records?

Gramm-Leach-Bliley Act

A social consequence of the richness of Internet information is:

very persuasive messages might reduce the need for multiple independent sources of information.

Which of the following is a core Fair Information Practices (FIP) principle?

Choice/Consent

Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data?

Notice/Awareness