swot analysis

what are the four sections of a SWOT analysis

Internal:

• strengths

• weaknesses

External

• opportunities

• threats

features of strengths

• things the business is good at

• e.g. strong brans name, distribution channels, customer loyalty.

features of weaknesses

• areas that the business has a weakness in

• e.g. lack of skills or weak brand

features of opportunities 

• opportunities outside of business that is favourable 

• e.g. economica change, change to government policy, technological advances 

features of threats

• things that threaten the business from outside that they have no control over

• e.g. closing of international markets

features of a SWOT analysis

• technique that allows an organisation to assess its overall position

• analyses current position

• audit of the factors that influence a business

strengths of SWOT

• allows for identification of strengths around which strategy can be built

• allows for identification of weaknesses around which elimination can be built

• spots opportunities which can allow direction to be planned

• spots threats allowing a strategy to be devised which avoids them to reduce their potential impact