FEASIBILITY STUDY

Market Aspect

In this aspect of business, you provide an assessment of the market demand for your product or service. The analysis reveals who will buy your product and what they are willing to pay for it

Business Description

what the start-up business will be and the products or services that will be offered. Explain what form of business organization will be used such as Partnership or Corporation

Mission

primary purpose both for the company and the public

Vision

The start-up business views/dream after five years

Business Objectives

statement of an attainable, time-targeted that the business wishes to achieve in terms of profitability, productivity, customer service, employee retention.

Business Name and Logo.

is the virtual representation of the business. Use image and tagline.

Product testing

an activity to verify acceptability and safety of product and services.

Product Upgrading

the practice of replacing a product with a newer version of similar product or new related product

Target Market

Process of identifying the available market using bases of segmenting

Demographic

(gender, income, age, occupation, educational level, marital status)

Geographic

(location, region)

Psychographic

(attitudes, values, beliefs, interests and lifestyles)

Potential Demand

get the total population of the identified target market

Actual demand

make research about the actual demand of the product

Industry Analysis

(explain the table in paragraph) (explain what is the present economic status or condition of the product) (cite a literature)

Competitive Advantage

(explain in paragraph what makes your product unique)

Penetration Pricing

setting a low price to increase sales and market share.

Competition Pricing

optional, setting lower or higher or price the same

Skimming Pricing

setting an initial high price and then slowly loweringthe price.

Product Line Pricing

pricing within the same product range

Promotional Strategies

Advertisement (printed, radio, television)