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Economics
the study of the allocation of limited resources across unlimited wants
cost-benefit analysis
the method of trying to make the best possible choice
Markets
a forum for exchanges
utility maximization
people making themselves as well off as possible
profit maximization
firms making their owners as well off as possible
Models
simplifications to understand complex situations and draw conclusions of cause and effect
Cetris Paribus
the assumption that nothing else is changing "all else equal"
circular flow model
A model that shows the flow of goods and services and the interaction among households, businesses, and banks
agents in circular flow model
households and firms
markets in circular flow model
goods & services and factors of production
positive statements
claims that attempt to describe the world as it is
normative statements
claims that attempt to prescribe how the world should be
opportunity cost
The value of the next best alternative that must be forgone as a result of a decision
economic costs
The total opportunity costs of what's given up to make some choice
accounting costs
actual monetary costs required when you make a choice
accounting profits
the difference between explicit benefits and explicit costs, almost always miss most of the costs of a choice
economic profits
benefits minus economic (opportunity) costs
either-or choice
picking one option out of many i.e. the extensive margin
how much decision
given your either-or choice, do you do "a lot" of that thing, or "a little" i.e. the intensive margin
a rational person
will always make the choice that maximizes their net benefits
net benefits
the value of benefits (economic profits) minus the value of economic costs
either-or decision principle
always make the choice that has positive economic profit - every choice but the best has negative economic profit
marginal
involves small changes
marginal costs and benefits
the cost or benefit associated by doing a little more of some activity
at the margin
consider variable costs and benefits, ignore fixed ones
marginal benefit curve
shows the relationship between the marginal benefit of a good and the quantity of that good consumed- slopes downward
marginal cost curve
shows how the cost of producing one more unit depends on the quantity that has already been produced- slopes upward
optimal quantity
the quantity that generates the highest possible total profit- where MB=MC
profit
net marginal benefit = MB-MC
utility
Ability or capacity of a good or service to be useful and give satisfaction to someone.
marginal utility
the change in total utility as consumption rises
MU= (change in total utility)/(change in quantity)
more is better
all else being the same, more of a commodity is better than less of it
diminishing marginal utility
decrease in satisfaction or usefulness from having one more unit of the same product
budget constraint
what a household can afford
"you can't spend more than you have"
consumption bundle
spend all or some of your money
PxQx + PyQy = I or PxQx + PyQy < I
budget line
a line that shows various combinations of two products a consumer can purchase spending all their income
rule of optimal consumption
MUx/Px = MUy/Py
utility function
the relationship between consumption and total utility
indifference curve
all points with equal utility value
intersects budget line in one spot
the individual demand curve
the relationship between a good's price and one person's optimal consumption, holding their income constant