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Qualitative (Categorical)
Data in words or labels, not numbers. Example: hair colour, blood type.
Quantitative (Numerical)
Data in numbers you can measure or count. Example: height, weight, test scores.
Discrete
Whole numbers only, countable. Example: number of siblings.
Continuous
Can take any value within a range. Example: height in cm, time in seconds.
Nominal
Categories with no order. Example: blood type (A, B, AB, O).
Ordinal
Ranked categories, but gaps aren’t equal. Example: satisfaction levels (happy, neutral, sad).
Interval
Numeric scale with equal spacing, but no true zero. Example: temperature in °C.
Ratio
Numeric scale with equal spacing and a true zero. Example: weight, age, height.
Primary Data
Collected firsthand by the researcher. Example: surveys, experiments.
Secondary Data
Already collected by someone else. Example: census, textbooks, databases.