Red Herring
brings up an irrelevant issue
Ad Hominem
attacks the person rather than dealing with the issue
Faulty Analogy
compares two things that are not comparable
Straw Man
oversimplifies in order to ridicule
False Dilemma
gives two extreme options
Hasty Generalization
conclusion is reached from VERY small evidence
Circular Reasoning
the writer repeats the claim as a way to provide evidence
False Authority
asking someone with no expertise (or as only argument instead of real proof)
Post Hoc Ergo Propter Hoc
this is the cause just because it happened before
Ad Populum
everybody's doing it so I can too
Induction
small to big claim
Deduction
big to small claim
Anaphora
repeats beginning of sentence again
Epistrophe
repeats the ending of sentence again
Antimetabole
the repetition of words in the reverse order again
Antithesis
contrast of ideas
Asyndeton
lacks conjuctions
Polysyndeton
more conjuctions
Inversion
reverse common word order (yoda)
Synecdoche
part used to show whole “hands on deck”
Zeugma
word with two different meanings
Cumulative
main idea first
Hortative
calls to action
Imperative
commands
Periodic
main idea at the end
Parallelism
the repetition of similar phrase: i liked to swim and to eat and to fly, “to”
Oxymoron
contradictory words “bittersweet”
Rhetorical question
asked for purpose rather than to obtain information
paradox
a deeper meaning
irony
communicating the opposite of what it should mean