Individualistic cultures prioritize the values of autonomy, independence, and self-reliance. People in individualistic cultures tend to focus on their own goals and needs, and they are more likely to make decisions based on personal preferences and individual rights. In these cultures, people value personal achievement, competitiveness, and assertiveness.
On the other hand, collectivistic cultures prioritize the values of interdependence, cooperation, and social harmony. People in collectivistic cultures tend to prioritize the goals and needs of their group, such as their family, community, or organization, over their own individual goals. In these cultures, people value teamwork, collaboration, and social harmony.
Examples of individualistic cultures include the United States, Canada, and Australia, while examples of collectivistic cultures include Japan, China, and South Korea. However, it is important to note that these are generalizations, and that there is a lot of cultural variation within these categories.