2.4: Encoding Memories

Explicit Memory

retention of facts and experiences that one can consciously know and "declare"

effortful processing

encoding that requires attention and conscious effort

automatic processing

unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings

implicit memory

retention of learned skills or classically conditioned associations independent of conscious recollection

iconic memory

a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second

echoic memory

a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds

Chunking

organizing items into familiar, manageable units; often occurs automatically

mnemonics

memory aids, especially those techniques that use vivid imagery and organizational devices

spacing effect

the tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice

testing effect

enhanced memory after retrieving, rather than simply rereading, information

shallow processing

encoding on a basic level based on the structure or appearance of words

deep processing

encoding semantically, based on the meaning of the words; tends to yield the best retention

Structural Encoding

relatively shallow processing that emphasizes the physical structure of the stimulus

Phonemic Encoding

Encoding information according to the sound of the word used to identify it.

semantic encoding

the deeper level encoding that focuses on the meaning of the topic being encoded.

self-reference effect

tendency to better remember information relevant to ourselves