IELTS Vocabulary 20: Advertising

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27 Terms

1

advertising agency

a company that creates adverts for other companies

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2

advertising budget

the amount of money a company decides to spend on advertising

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3

brand awareness

how well people know a particular brand

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4

brand loyalty

the degree to which people continue to buy from the same brand or company

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5

buy and sell

often used to refer to the buying and selling of items between individuals

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6

call to action

something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website

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7

celebrity endorsement

to have a well-known person promote a product

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8

classified ads

small advertisements often put in a newspaper or magazine by individuals

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9

to cold call

to call someone with the aim of selling something without them asking you to do so

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10

commercial break

the short period during TV programmes when advertisements are shown

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11

commercial channel

TV channels that make money from showing advertisements

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12

to go viral

to quickly become extremely popular on the Internet through social media

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13

junk mail

unwanted promotional leaflets and letters

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14

mailing list

a list of names and contact details used by a company to send information and advertisements

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15

mass media

large media outlets like TV, newspapers and magazines

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16

niche product

a product that is aimed at a distinct group of people

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17

to place an advert

to put an advert somewhere

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18

press release

something written by a company for newspapers and magazines and websites to share and publish

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19

prime time

the time during the viewing schedule when most people watch TV or listen to a broadcast

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20

product placement

to advertise a product by using it as a prop in a TV show or film

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21

sales page

a page specifically used to promote a product or service

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22

to show adverts

to display adverts on TV

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23

social media

websites that enable users to create and share content or to participate in social networking.

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24

spam email

unwanted, promotional email

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25

target audience

the people a company want to sell their product or service to

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26

word of mouth

recommendations made by individuals to other individuals about a product of service

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27

brand loyalty

the degree to which people continue to buy from the same brand or company

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