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advertising agency
a company that creates adverts for other companies
advertising budget
the amount of money a company decides to spend on advertising
brand awareness
how well people know a particular brand
brand loyalty
the degree to which people continue to buy from the same brand or company
buy and sell
often used to refer to the buying and selling of items between individuals
call to action
something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
celebrity endorsement
to have a well-known person promote a product
classified ads
small advertisements often put in a newspaper or magazine by individuals
to cold call
to call someone with the aim of selling something without them asking you to do so
commercial break
the short period during TV programmes when advertisements are shown
commercial channel
TV channels that make money from showing advertisements
to go viral
to quickly become extremely popular on the Internet through social media
junk mail
unwanted promotional leaflets and letters
mailing list
a list of names and contact details used by a company to send information and advertisements
mass media
large media outlets like TV, newspapers and magazines
niche product
a product that is aimed at a distinct group of people
to place an advert
to put an advert somewhere
press release
something written by a company for newspapers and magazines and websites to share and publish
prime time
the time during the viewing schedule when most people watch TV or listen to a broadcast
product placement
to advertise a product by using it as a prop in a TV show or film
sales page
a page specifically used to promote a product or service
to show adverts
to display adverts on TV
social media
websites that enable users to create and share content or to participate in social networking.
spam email
unwanted, promotional email
target audience
the people a company want to sell their product or service to
word of mouth
recommendations made by individuals to other individuals about a product of service
brand loyalty
the degree to which people continue to buy from the same brand or company
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