Studied by 5 people
Promotion
The attempt to draw attention to a product in order to gain or retain customers
Above-the-line promotion
The business pays for advertising. Types: TV, newspaper, radio, billboard, Internet.
Below-the-line promotion
Any promotion that is not advertising. Types: merchandising, direct selling, direct mailing, public relations, sales promotion, trades.
Promotion objectives
Inform, persuade, remind
