Information Services - Literature 1

web 2.0

web as a platform, content and services improve through user participation and data

web as platform

applications run on the web instead of devices, allowing updates and accessibility

web 1.0 characteristics

static pages

limited interaction

users consume content

web 2.0 characteristics

dynamic content

user participation

continuous updates

collective intelligence

ability of systems to improve as more users contribute to them

network effects

value of a service increases as more users contribute

network effects importance

competitive advantage and make platforms harder to replace

perpetual beta

software is continuously updated based on user feedback

data as a core asset

data is the main source of value

data importance in web 2.0

enables personalisation

prediction

improved services

architecture of participation

systems designed to encourage users to contribute

long tail

value comes from a large number of niche user/products

long tail importance

digital platforms can serve niche markets

web 2.0 openness

systems allow data sharing and integration

application programming interfaces APIs

allow different systems to communicate and share data

mashups

applications that combine data and services from multiple sources

lightweight programming models

simple systems that allow easy integration and scalability

lightweight models importance

reduce complexity and enable rapid innovation

rich user experience

interactive and responsive interfaces that enhance usability

web 2.0 buzzword

not real innovation but rebranding of existing ideas

web 2.0 user exploitation

users create content for free while companies profit

web 2.0 privacy concerns

large-scale data collection leads to surveillance risks

web 2.0 platform power

platforms gain control over users and markets